CONTENT MARKETING
Improve Prompt Creation: Tips to Boost Generative AI in your Content Strategy
Victoria Battistelli
Social Media Manager
AI generative models can generate anything from poetry and prose to images or code. But to obtain the desired result, it is essential that we know how to prepare the "prompts" or correct indications. Here are some tips to get the most out of AI as a support tool for content creation.
What are prompts?
Prompts for generative AI are written instructions given to an artificial intelligence language model to automatically generate content based on those instructions.
These AI models are capable of analyzing large amounts of data and learning complex linguistic patterns, enabling them to produce coherent, creative, and contextually relevant texts.
It's basically about how you describe your desired result: what you want the AI to do for you and how. A prompt can contain any combination of pquestions, dstatements, ddefinitions, instructions, input data, or context.
In content marketing, generative AI prompts can make a difference by making it easy to create valuable, engaging, and personalized content on a large scale.
In this article, we're going to explore some ways we can improve our prompts to get great results from our content strategies.
How to get the most out of generative AI to create content?
Prompts play a fundamental role in the generative AI process, as they guide the output of the result offered by the model and have a significant impact on its tone, style and quality. They are the key that opens the door to brilliant texts and amazing images.
Jennifer Marsman, Principal Engineer in Microsoft's Office of the CTO, stresses the importance of writing good prompts: “It's the key to unlocking the power and potential of generative AI. I liken it to the early days of search engines, where choosing the right keywords was an art to getting good results. Over time, both users and search engines improved their understanding of each other."
As with search engines, in this same paradigm, mutual understanding between us as users and machine learning models will improve over time.
In a context where these tools become increasingly popular for work and play, it is essential to learn how to make the most of their potential. Understanding how to create effective and accurate prompts is key to boosting our creativity and efficiency in the use of artificial intelligence.
The most common errors when generating prompts
To address this question, I decided to consult Chat GPT and asked the following question: "What do you think is the most common mistake users make when writing prompts?"
And who better to answer than a generative AI, right? this was his response:
“In my experience, one of the most common mistakes users can make when writing AI prompts is a lack of clarity and specificity in the instructions. It is understandable that when using an AI tool, users may assume that the model will fully understand the context and intent behind a vague or general prompt.
However, generative AI models are very sensitive to the wording of the instructions and can generate inaccurate or irrelevant results if the instructions are not detailed enough. A poorly defined prompt can lead the AI to misinterpret the task or generate content that doesn't fit the user's goals.
It is crucial that users think carefully about how to word prompts and provide specific, detailed instructions to get accurate and relevant results. Likewise, it is recommended to carry out tests and adjustments to improve the quality of the responses generated by the AI based on the feedback received. In this way, the potential of artificial intelligence in content marketing can be fully exploited.”
It seems that the most frequent problem is the lack of specificity in the prompts and the assumption that the tool will solve everything for us.
The news, whether good or bad, is that this technology, like any other, requires work and dedication. It is crucial to learn how to use it in the best possible way to increase our efficiency at work and obtain outstanding results in less time.
Here are some key tips you can put into practice in your content strategies, ready?
1. The art of being specific
You have a stunning image in mind or brilliant text, but when you ask the AI to make it happen, the result is not at all what you thought. Why is this happening?
As Chat GPT told us above, one of the fundamental keys when working with AI is to provide as much detail as possible.
For example, if we want to create images with a tool like DALL·E 2 , a key element that it likes to contribute is the style. Tell the model to produce the image as a pencil sketch, for example, an oil painting or a caricature. Keep in mind things like point of view and lighting are also attributes to consider. For example, in a picture of a baseball stadium, are they looking down from the stands, out onto the field, or from above from a bird's eye view?
Extreme clarity and specificity are essential to avoid ambiguity and ensure that the AI generates the desired content. Provide additional details and examples if necessary.
A well defined prompt is essential to obtain the desired results. Avoid ambiguity and make sure the message is clear and easy to understand. In this way, the AI will be able to generate content that meets your objectives.
😉 Example: "Describe in 200 words the advantages of our product X compared to the competition."
Along these same lines, it is also important to consider the structure of the content. If you want content with a specific structure, such as lists, guides, or comparisons, make sure you explicitly request it.
😉Example: «Develops a list of 10 practical tips to improve efficiency in working from home, highlighting the importance of organization and self-management.»
Remember that by being precise and detailed in your instructions, you will unlock the full potential of generative AI to enrich your content strategies and achieve amazing results.
2. There is no magic message, this is trial and error.
There is no magic message. The internet is awash with AI ads, but it may take a bit of trial and error before you figure out what's most effective for you and your brand.
Try experimenting with different approaches and styles in prompts to get a variety of content that suits different segments of your audience.
😉Example: "Generate three short tweets to promote our new service, each highlighting a different customer benefit."
3. Use persuasive language in your prompts
Prompts that invite action or arouse curiosity are more effective. Use persuasive language that motivates the AI to create compelling and emotional content.
The use of calls to action and provocative questions can guide the AI towards a specific focus and ensure that the content generated is relevant and engaging. These active prompts fuel the creativity of the AI model, inspiring it to create engaging and enriching stories.
😉Example: "Write a captivating story that shows how our service has transformed a customer's life."
The choice of keywords like “captivating”, “transformed” and “life of a client” focuses the model's attention on generating content with emotions and human connections, which can generate a significant impact on the audience.
Experiment with different approaches and watch your content reach new levels of effectiveness and appeal! 😉
4. Adapt your prompts to the language of your brand
The AI can replicate the tone and style of your brand if you give it the right instructions. Make sure prompts reflect your company's personality.
😉Example: «Write a product description that reflects the friendly and close personality of our brand, highlighting the innovative aspects and the simplicity of use.»
In this prompt, the importance of the brand's personality is emphasized and clear indications are given about the desired tone and style. By using terms like “friendly”, “close”, “innovative” and “easy to use”, the AI will capture the essence of the brand and create a product description that aligns with its identity.
If you use AI to generate content on a regular basis, it's crucial to maintain consistency and continuity in your brand's style and voice. Using consistent and well-defined prompts will ensure that the content produced maintains your essence and personality, creating a more authentic and engaging experience for your audience.
5. Give details about your target audience
Properly segmenting your audience is crucial. By giving specific instructions about the type of content you want, the AI will be able to tailor the message to reach the right people.
😉 Example: "Create a blog post geared towards professionals in the fashion industry, highlighting the latest trends for the fall season."
In this prompt, the target audience is clearly established: professionals from the fashion industry. By indicating “latest trends for the fall season”, the AI will generate relevant and engaging content that will engage that specific audience.
By properly segmenting your audience and providing detailed instructions, you'll be able to tailor content to meet the needs and interests of your users. This personalization improves the relevance of the message and increases the chances of connecting with the audience effectively.
6. Use relevant keywords
Search engine optimization (SEO) is a crucial part of content marketing. By incorporating keywords related to your niche, you can improve the ranking of your AI-generated content in search results.
😉 Example: "Write a paragraph about the importance of content marketing in the growth of small businesses."
At this prompt, the prompt includes the key phrase "content marketing" and "small business growth." By providing this information to the AI, content generation will focus on highlighting the relevance of this marketing strategy in small business development.
7. Don't forget to check!
Do your homework. Although AI is capable of processing data, identifying patterns and making predictions, it is not designed to verify its own results, so it is our responsibility to ensure that the information is correct.
It is important to remember that although AI is a powerful tool, it is not foolproof. We must always manually verify the results you get to ensure their accuracy and reliability.
Remember that artificial intelligence can be an invaluable tool in many tasks, but our supervision and verification are essential to obtain accurate and reliable results.
So you know, don't expect the AI to do everything for you… work as a team with it to achieve the best performance and get great results!
Now yes, to create the best content!
Remember that the key to successful content marketing is combining artificial intelligence with human creativity.
Well-crafted prompts unleash the magic of AI to generate engaging and relevant content that will strengthen your brand and keep your audience engaged.
Remember that if you need help with your content strategy, you can contact us 😎
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