{"id":13713,"date":"2023-03-31T13:06:54","date_gmt":"2023-03-31T13:06:54","guid":{"rendered":"https:\/\/hillplanet.com\/?p=13713"},"modified":"2023-04-03T17:53:01","modified_gmt":"2023-04-03T17:53:01","slug":"seo-para-redes-sociales-2023","status":"publish","type":"post","link":"https:\/\/hillplanet.com\/en\/seo-para-redes-sociales-2023\/","title":{"rendered":"2023 Guide to improve SEO in social networks"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13713\" class=\"elementor elementor-13713\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9627b05 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9627b05\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9fe839\" data-id=\"d9fe839\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-28a9c4c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"28a9c4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4390776\" data-id=\"4390776\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c48e595 elementor-widget elementor-widget-heading\" data-id=\"c48e595\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTENT MARKETING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4699212 elementor-widget elementor-widget-heading\" data-id=\"4699212\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">2023 Guide to improve SEO positioning in <br>Instagram and LinkedIn\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b7ec2f4\" data-id=\"b7ec2f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3e4b7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3e4b7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5091f2\" data-id=\"a5091f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68521dd elementor-author-box--layout-image-right elementor-author-box--align-right pln elementor-widget elementor-widget-author-box\" data-id=\"68521dd\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img src=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/02\/Post-instagram-emprendimiento-minimalista-azul-300x300.png\" alt=\"Victoria Battistelli\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h2 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tVictoria Battistelli\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Social Media Manager<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4224de pln elementor-widget elementor-widget-text-editor\" data-id=\"f4224de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><em>Social media is a vital component of any digital marketing strategy, and while the vast majority of brands are familiar with search engine SEO, social media SEO is apparently a slightly lesser-known field. In this note we leave you some tips to improve your SEO positioning both on Instagram and LinkedIn, ready?\ud83c\udfc1<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4db2b elementor-widget elementor-widget-text-editor\" data-id=\"6a4db2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>Why is SEO important in social networks?<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d777996 elementor-widget elementor-widget-text-editor\" data-id=\"d777996\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>SEO applied to networks has the potential to increase the visibility and reach of your brand, allowing you to reach a broader and more effective audience.<\/p><p>By increasing visibility on social networks we can also improve our brand reputation, attract new potential customers and increase traffic to our website\ud83d\udcaa<\/p><p>For all this it is super important to have it in our social media strategy \ud83d\ude0e<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15cdba8 elementor-widget elementor-widget-text-editor\" data-id=\"15cdba8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/3ohryhNgUwwZyxgktq\" width=\"480\" height=\"288\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen><\/iframe><p><a href=\"https:\/\/giphy.com\/gifs\/okcupid-3ohryhNgUwwZyxgktq\">\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82146b9 elementor-widget elementor-widget-text-editor\" data-id=\"82146b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>SEO on Instagram: What has changed in 2023?<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e97ae0 pln elementor-widget elementor-widget-text-editor\" data-id=\"5e97ae0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>If you are trying to grow your account on this social network, we have something to tell you: Don&#039;t waste your time trying to please the algorithm or put all your expectation to improve reach using hashtags, this is no more! \ud83d\ude45<\/p><p>Even Instagram CEO Adam Moseri recently said that hashtags are no longer as relevant as they used to be and that the network is working to boost SEO on its platform.<\/p><p><strong>What counts is the intention\u00a0<\/strong><\/p><p>In the past people used to discover new content through hashtags or from the Explore page, today they do it from the search bar instead.<\/p><p>That&#039;s why now is the time to focus on mastering your account&#039;s SEO and intentionally allowing users to discover your content.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573e8b0 elementor-widget elementor-widget-text-editor\" data-id=\"573e8b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>How to improve SEO on Instagram?<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb3b2b7 pln elementor-widget elementor-widget-text-editor\" data-id=\"cb3b2b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>To begin with, it is essential that you know which are the most relevant texts that you should take into account when improving your profile:\u00a0<\/p><ul><li><strong>Your biography: <\/strong>It&#039;s the perfect place to include keywords to describe who you are and what kind of content you post.\u00a0<\/li><li><strong>Your Instagram name:<\/strong> Choosing a relevant username and using keywords in it can help you get found by people looking for accounts like yours.<\/li><li><strong>Alternative texts:<\/strong> Its main purpose is to help visually impaired people understand your content but it is also important for SEO as it helps the algorithm to understand your posts and make them relevant to specific searches.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149699f pln elementor-widget elementor-widget-text-editor\" data-id=\"149699f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Everything good up to here? Don&#039;t worry! Below you will find some hacks to make your Instagram profile highly optimized\ud83d\udc47<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282ab09 elementor-widget elementor-widget-text-editor\" data-id=\"282ab09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>6 HACKS to optimize your Instagram profile<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad652c pln elementor-widget elementor-widget-text-editor\" data-id=\"dad652c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>1- Always use the \u201cAdd topics\u201d function to your posts<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9c2e0 pln elementor-widget elementor-widget-text-editor\" data-id=\"5b9c2e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">This feature is quite new on Instagram, it allows you to categorize your reels by adding up to 3 topics that best describe what the content is about and so on. <\/span><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Reach audiences that share your interests.<\/span><\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">You can find it at the moment you upload a reel and you will see it as follows on the screen:<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c08f0 elementor-widget elementor-widget-text-editor\" data-id=\"c9c08f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><a href=\"https:\/\/hillplanet.com\/en\/guia-2023-para-mejorar-seo-redes-sociales\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-13834 size-full\" src=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-9.png\" alt=\"SEO para Instagram\" width=\"1680\" height=\"945\" srcset=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-9.png 1680w, https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-9-300x169.png 300w, https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-9-1024x576.png 1024w, https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-9-768x432.png 768w, https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-9-1536x864.png 1536w, https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-9-18x10.png 18w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c91233b pln elementor-widget elementor-widget-text-editor\" data-id=\"c91233b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>2- Incorporate keywords into your copies<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc6fc8 pln elementor-widget elementor-widget-text-editor\" data-id=\"dbc6fc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">An effective way to improve the visibility of your content on Instagram is by incorporating SEO keywords into your texts.\u00a0<\/span><\/p><p><strong>How to find keywords?<\/strong><\/p><p>Through free tools such as Google Analytics and Google Trends, or from the same<span style=\"font-weight: var( --e-global-typography-text-font-weight );\"> Instagram search bar. Just start typing a keyword in the search bar and you&#039;ll see suggestions that can help you expand your list.<\/span><\/p><p><span style=\"color: #4d5156; font-family: Roboto, 'helvetica neue', helvetica, arial, sans-serif; font-size: 14px; font-weight: var( --e-global-typography-text-font-weight );\">\ud83e\udd2b<\/span><span style=\"font-weight: var( --e-global-typography-text-font-weight );\"><strong>TRICK:<\/strong> You can also take the keyword-optimized description you created, make it small and include it hidden in your stories. In this way you will expand their reach and reach the right people.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37377ce pln elementor-widget elementor-widget-text-editor\" data-id=\"37377ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: bolder;\">3- Do not forget the subtitles in your videos!<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f279c pln elementor-widget elementor-widget-text-editor\" data-id=\"b3f279c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Instagram has auto-generated captions for videos, which is great for accessibility.\u00a0<\/span><\/p><p>If you include your target keywords in these subtitles, you will be providing more context for SEO (both to Instagram and to other search engines). This will help you in positioning, l<span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Thus, making the engines understand your content better than with just a title\ud83d\ude09<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33dcf03 pln elementor-widget elementor-widget-text-editor\" data-id=\"33dcf03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>4- Use hashtags optimized for SEO<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316c893 pln elementor-widget elementor-widget-text-editor\" data-id=\"316c893\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Although hashtags have lost relevance, it is still important that you use them properly.&nbsp;<\/span><\/p>\n<p>Here we leave you some of the Instagram tips to maximize its use:&nbsp;<\/p>\n<ul>\n<li>Only use hashtags that are relevant and specific to your content.<\/li>\n<li>Include a mix of popular and niche hashtags. Also consider using campaign-based or branded hashtags.<\/li>\n<li>Limit the amount to 3-5 per post.<\/li>\n<li>Don&#039;t use irrelevant or overly general hashtags.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f1926 pln elementor-widget elementor-widget-text-editor\" data-id=\"89f1926\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>How to choose the best hashtags for your post?<\/strong><\/p>\n<p>Take a look at the Instagram statistics of your posts and pay attention to how many impressions are coming from your hashtags.&nbsp;<\/p>\n<p>Implement social listening to see which ones are being used by your audience, competitors, and influencers in your industry.<\/p>\n<p>Lastly, you can also research some hashtags using the Instagram search bar.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00f0b7 pln elementor-widget elementor-widget-text-editor\" data-id=\"c00f0b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>5- Optimize your alternative text every time you upload a photo<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f067010 pln elementor-widget elementor-widget-text-editor\" data-id=\"f067010\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Did you know that Instagram has a feature that uses object recognition technology to create an automatic caption for each photo? \ud83e\udd14 Well, believe it or not, this also helps the algorithm.<\/span><\/p><p>As the automatic description will never be as detailed as a human can create, adding the custom alt text is important to improve the experience for people with visual impairments and also to send SEO signals.<\/p><p>If you want to add alt text when you post a photo, simply scroll down the screen where you type your caption, tap &quot;Advanced Settings,&quot; and under &quot;Accessibility,&quot; select &quot;Write alt text.&quot;<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1537472 elementor-widget elementor-widget-image\" data-id=\"1537472\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"450\" src=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-8-1024x576.png\" class=\"attachment-large size-large\" alt=\"SEO para Instagram\" loading=\"lazy\" srcset=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-8-1024x576.png 1024w, https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-8-300x169.png 300w, https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-8-768x432.png 768w, https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-8-1536x864.png 1536w, https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-8-18x10.png 18w, https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-8.png 1680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2420c55 pln elementor-widget elementor-widget-text-editor\" data-id=\"2420c55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Be sure to follow Instagram&#039;s recommendations for alt text <\/span><b>\ud83d\ude4c<\/b><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">(such as adding context about objects, concepts, and locations, including any text that appears in the image, and aiming for 2-3 sentences).<\/span><\/p><p>What if I want to add alt text to a photo I&#039;ve already uploaded? \ud83e\udd14 Just open the photo and tap on the three-dot icon and then select \u201cEdit\u201d and \u201cEdit Alt Text\u201d at the bottom right of the image.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3550b pln elementor-widget elementor-widget-text-editor\" data-id=\"4d3550b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>6- I<\/b><b>Engage with accounts that rank for your target keywords<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97a089d pln elementor-widget elementor-widget-text-editor\" data-id=\"97a089d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">This way you will help Instagram to understand which niche your account belongs to.<\/span><\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">D.<\/span><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Giving likes, making comments, or sending direct messages to other users is a great way to encourage them to return the interaction.\u00a0<\/span><\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Instagram loves interaction! So don&#039;t forget to spend time building links with other accounts and making lots of friends!\u00a0<\/span><span style=\"color: #4d5156; font-family: Roboto, 'helvetica neue', helvetica, arial, sans-serif; font-size: 14px; font-weight: var( --e-global-typography-text-font-weight );\">\ud83d\ude04<\/span><span style=\"font-weight: var( --e-global-typography-text-font-weight );\"><br \/><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-597170d elementor-widget elementor-widget-text-editor\" data-id=\"597170d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/jRTZv7r2S2kJ2tkdn7\" width=\"480\" height=\"270\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen><\/iframe><p><a href=\"https:\/\/giphy.com\/gifs\/bachelorinparadise-jRTZv7r2S2kJ2tkdn7\">\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6f618 elementor-widget elementor-widget-text-editor\" data-id=\"4b6f618\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>What is SEO on LinkedIn?<\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d2b16b elementor-widget elementor-widget-text-editor\" data-id=\"9d2b16b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">SEO on LinkedIn involves researching and using industry-specific keywords on your page so potential users and customers can easily find what they&#039;re looking for.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a3ba99 pln elementor-widget elementor-widget-text-editor\" data-id=\"0a3ba99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>How does it work?<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df1962 pln elementor-widget elementor-widget-text-editor\" data-id=\"4df1962\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Although the platform has not officially provided SEO guidelines, it is very likely that it uses similar criteria to search engines. If you want to know more about this topic, you can take a look at the <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide?visit_id=638116728447846412-305402588&amp;rd=1&amp;hl=es\">&quot;Beginner&#039;s Guide to Search Engine Optimization (SEO)&quot;.<\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab2063 elementor-widget elementor-widget-text-editor\" data-id=\"1ab2063\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>How to improve SEO on LinkedIn?<\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec93610 elementor-widget elementor-widget-text-editor\" data-id=\"ec93610\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>If you want your Company Page to appear in the top search results for specific keywords, you just need to include those keywords in your profile and make sure they match what you have to offer.<\/p><p>Another important factor is to keep your profile optimized with as much information as possible and with updated content. Content freshness is a major ranking factor for most search engines.\u00a0\u00a0<\/p><p>Lastly, avoid spam at all costs. Search engines hate spam!\ud83d\ude45, so if your page looks like spam, it&#039;s unlikely that it will rank well in search results. Offer valuable content and do not fill your profile with irrelevant keywords or suspicious links.<\/p><p>Now that you have a general idea, we leave you some hacks below for you to apply to your profile\ud83d\ude09<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa69eab elementor-widget elementor-widget-text-editor\" data-id=\"fa69eab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>5 HACKS to improve the SEO of your LinkedIn profile<\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37fb6d3 pln elementor-widget elementor-widget-text-editor\" data-id=\"37fb6d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: bolder;\">1- Use keywords<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3452079 pln elementor-widget elementor-widget-text-editor\" data-id=\"3452079\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Check your competitors for the words that are repeated over and over again in their profiles, write down common phrases and expressions and turn them into keywords that you can use in your profile.<\/span><\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">\ud83d\ude09<\/span>TIP: If you have a list of keywords and want to prioritize them, you can use Google Trends. This will help you get a rough idea of how much search traffic a specific keyword gets on Google.<\/p><p>By testing different keywords and phrases and seeing how many searches they get, you&#039;ll get an idea of which ones are most relevant.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-972c684 pln elementor-widget elementor-widget-text-editor\" data-id=\"972c684\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>2- Optimize your profile<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42befd7 pln elementor-widget elementor-widget-text-editor\" data-id=\"42befd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">This step is key for SEO on this platform. Be sure to include clear and concise descriptions of your business that include keywords.<\/span><\/p><p><strong>improve your title<\/strong><\/p><p>The title of your profile is one of the first things that your users will see, so it is important that it is attractive and that you include one or two relevant keywords in it.\u00a0<span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Keep your title short and to the point, avoid cluttering it up.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08c4898 pln elementor-widget elementor-widget-text-editor\" data-id=\"08c4898\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>Take advantage of your \u201cAbout\u201d section<\/b><\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">In this section you will have more space to make the most of it: 2600 characters, which is equivalent to about 371 to 650 words.<\/span><\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Here you can describe\u00a0<\/span><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">how your company differs from the competition, why your product is a great choice for potential customers, and how they got to where they are today.\u00a0<\/span><\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Be sure to add relevant keywords here as well, but always in a natural and coherent way with your content.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-798bfef pln elementor-widget elementor-widget-text-editor\" data-id=\"798bfef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>3- Customize your URL<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5154ea pln elementor-widget elementor-widget-text-editor\" data-id=\"a5154ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">When you create your LinkedIn Page you are assigned a default URL that is just a series of numbers. You can edit it and add a keyword relevant to your industry there.\u00a0<\/span><\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">For example, if you are a marketing agency your custom URL could be &quot;linkedin.com\/company-x-marketing-agency&quot; or\u00a0<\/span><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">just include your brand name. This will make your page easier to find for both potential customers and other users.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f004a16 pln elementor-widget elementor-widget-text-editor\" data-id=\"f004a16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>4- Use keywords in your publications and articles<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca52d92 pln elementor-widget elementor-widget-text-editor\" data-id=\"ca52d92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Have you tried using the &quot;LinkedIn Articles&quot; or Newsletter function? This type of post allows you to create a kind of blog of your own within your profile, where you can share notes on different topics related to your brand and industry.&nbsp;<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5779d pln elementor-widget elementor-widget-text-editor\" data-id=\"4d5779d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">LinkedIn will give higher priority to these types of publications over those that redirect the user to a page outside the platform.<\/span><\/p><p>So now you know, take advantage of this feature to write your own articles and don&#039;t forget to include keywords in them \ud83d\udca1<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4246d elementor-widget elementor-widget-image\" data-id=\"8d4246d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"450\" src=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-11-1024x576.png\" class=\"attachment-large size-large\" alt=\"SEO para LinkedIn\" loading=\"lazy\" srcset=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-11-1024x576.png 1024w, https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-11-300x169.png 300w, https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-11-768x432.png 768w, https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-11-18x10.png 18w, https:\/\/hillplanet.com\/wp-content\/uploads\/2023\/03\/6-HERRAMIENTAS-DE-IA-PARA-GENERAR-CONTENIDOS-11.png 1520w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20b4e1 pln elementor-widget elementor-widget-text-editor\" data-id=\"c20b4e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>5- Analyze and measure the performance of your content<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be6061 pln elementor-widget elementor-widget-text-editor\" data-id=\"1be6061\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Use LinkedIn Analytics to evaluate the performance of your content and better understand your audience. Take advantage of this tool to identify the types of content that generate the most engagement and adjust your strategy accordingly.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-597964f elementor-widget elementor-widget-text-editor\" data-id=\"597964f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/ImHfnm01jqvostvlLP\" width=\"480\" height=\"360\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen><\/iframe><p><a href=\"https:\/\/giphy.com\/gifs\/tophermcgee3-cookie-seinfeld-data-ImHfnm01jqvostvlLP\">\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b75212c elementor-widget elementor-widget-text-editor\" data-id=\"b75212c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Now yes, all clear!<\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22dbbaa elementor-widget elementor-widget-text-editor\" data-id=\"22dbbaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>AND<span style=\"font-weight: var( --e-global-typography-text-font-weight );\">n summary, it has become clear that SEO in social networks is a super valuable tool for any brand that seeks to increase its visibility and reach.\u00a0<\/span><\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Through the optimization of social profiles, the publication of quality content, interaction with other accounts and the use of analytical tools, you will be able to improve your positioning and increase the chances of reaching your target audience.<\/span><\/p><p>Then make sure to put into practice some of the strategies mentioned above, regularly evaluate its performance and adjust your strategy according to results.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8a9ec pln elementor-widget elementor-widget-text-editor\" data-id=\"9b8a9ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Did you like it? Share and tell us what you think about it!\ud83e\udd17<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eabf4c pln elementor-widget elementor-widget-text-editor\" data-id=\"5eabf4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>We invite you to discover more in our <a href=\"https:\/\/hillplanet.com\/en\/blog-news\/\">Blog.<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-21301e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21301e1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a725f72\" data-id=\"a725f72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a939225 elementor-widget elementor-widget-heading\" data-id=\"a939225\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">TO SHARE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6074aed\" data-id=\"6074aed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d578063 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--align-center elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"d578063\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The best artificial intelligence tools for content creation<\/p>","protected":false},"author":14,"featured_media":13815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[19,6,15,12,10,8,20],"tags":[34],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - 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