{"id":283,"date":"2018-02-19T12:34:06","date_gmt":"2018-02-19T11:34:06","guid":{"rendered":"http:\/\/marketingdreams.eu\/?p=283"},"modified":"2022-05-05T13:32:49","modified_gmt":"2022-05-05T13:32:49","slug":"empresas-haciendo-stories","status":"publish","type":"post","link":"https:\/\/hillplanet.com\/en\/empresas-haciendo-stories\/","title":{"rendered":"Why are all companies making stories?"},"content":{"rendered":"<h1>Why are all companies making stories?<\/h1>\n\n\n<p>Instagram is in fashion. And the companies know it. But instead of using this &quot;old-fashioned&quot; social network, more and more companies are using its new functionality, the famous <em>stories,<\/em> to promote your products and services. What is this about? We tell you!<\/p>\n<h2>The <em>stories <\/em>of Instagram: a technique on the rise<\/h2>\n<div class=\"two_third\">The <em>stories <\/em>of Instagram are characterized by their ephemeral nature, like those of Snapchat, the first to set trends in this area. They only last 24 hours, but this period of time seems to be more than enough for the brands that decide to go up every day. <em>stories <\/em>instead of making conventional publications. It is not that they have stopped uploading photos with filters to this social network, but it is true that they have been relegated to the background. And it is that the benefits they obtain from the <em>stories<\/em> they are much older.<\/div>\n<div class=\"one_third column-last\">\n<blockquote><p>Companies bet on Instagram Stories to capture the attention of users and get more conversions<\/p><\/blockquote>\n<\/div>\n<div class=\"clear\"><\/div>\n<div class=\"hover\"><\/div>\n<h2>Greater range<\/h2>\n<p>The <em>stories<\/em> They are trend. People spend more time watching <em>stories <\/em>than searching for images on Instagram, which translates into greater reach. If to this is added that due to the Instagram algorithm not all our publications are visible to all our followers, while the <em>stories<\/em> if they appear to all of them, the balance tilts in their favor again.<\/p>\n<h2>more dynamic<\/h2>\n<p>The functionalities of <em>stories <\/em>of Instagram allow you to add filters, make boomerangs, zooms and even rewind the sequence backwards. Some functions that cause the contents to be much more dynamic.<\/p>\n<h2>allow stories to be told<\/h2>\n<p>The publications or images only allow us to capture a specific moment, instead the <em>stories<\/em> as its name suggests, they have been designed to tell stories. If we are doing an event, we can cover it through the <em>stories.<\/em> The same happens if we want to make a <em>making-off<\/em> of a product and\/or service, as well as talking about a special promotion. We have space and time to do it.<\/p>\n<h2>They get more attention<\/h2>\n<p>The <em>stories <\/em>Thanks to their dynamism, they better capture the attention of users, staying longer in their minds and increasing the chances of getting conversions.<\/p>\n<h2>You can redirect your users to your website<\/h2>\n<p>One of the most criticized aspects of Instagram has been how complicated it was to include links to web pages, something that with the <em>stories<\/em> They seem to have solved it since they have included the \u201cslide\u201d option, through which users can directly access the link that we have inserted. Goodbye to having to change the bio link every two times three.<\/p>\n<h2>They are very useful for mobile users<\/h2>\n<p>From where do you see the <em>stories<\/em>? From mobiles. And considering the speed at which users of mobile devices are growing, it is a very effective way to connect with them.<\/p>\n<p>So, if you have a company, don&#039;t hesitate to take advantage of the <em>stories <\/em>of Instagram to benefit from all its advantages \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Why are all companies making stories? Instagram is in fashion. And the companies know it. But instead of using this \u201cold\u201d social network, more and more companies are using its new functionality, the famous stories, to promote their products and services. What is this about? We tell you! [\u2026]<\/p>","protected":false},"author":1,"featured_media":284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[43,10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 todas las empresas est\u00e1n haciendo stories? - Consultora y Agencia de Marketing y Estrategia | Hill Planet<\/title>\n<meta name=\"description\" content=\"Articulos \u00bfPor qu\u00e9 todas las empresas est\u00e1n haciendo stories?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hillplanet.com\/en\/empresas-haciendo-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 todas las empresas est\u00e1n haciendo stories? - Consultora y Agencia de Marketing y Estrategia | Hill Planet\" \/>\n<meta property=\"og:description\" content=\"Articulos \u00bfPor qu\u00e9 todas las empresas est\u00e1n haciendo stories?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hillplanet.com\/en\/empresas-haciendo-stories\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultora y Agencia de Marketing y Estrategia | Hill Planet\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-19T11:34:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-05T13:32:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2018\/02\/Instagram-stories.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toni Masero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hillplanet.com\/#website\",\"url\":\"https:\/\/hillplanet.com\/\",\"name\":\"Consultora y Agencia de Marketing y Estrategia | Hill Planet\",\"description\":\"Consultora y Agencia de Marketing en Barcelona. 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