{"id":3705,"date":"2019-06-20T15:22:40","date_gmt":"2019-06-20T15:22:40","guid":{"rendered":"https:\/\/hillplanet.com\/?p=3705"},"modified":"2022-05-05T13:32:28","modified_gmt":"2022-05-05T13:32:28","slug":"facebook-ads-diccionario-basico-para-entender-los-terminos","status":"publish","type":"post","link":"https:\/\/hillplanet.com\/en\/facebook-ads-diccionario-basico-para-entender-los-terminos\/","title":{"rendered":"Facebook Ads: basic dictionary to understand the terms"},"content":{"rendered":"
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facebook ads<\/h1>

You might think that no one clicks on Facebook ads, but that's wrong. Facebook is on track to generate more than $ 4 billion in revenue this year from advertising, so someone is clicking.<\/span><\/p>

What is Facebook ads?<\/span><\/p>

Facebook Ads is the Facebook advertising platform that helps companies reach more customers with less money. The reach of facebook is important, so companies have this tool to target more people, all thanks to a detailed segmentation of the public, the possibility of measuring the results of each campaign, in addition to the facebook algorithm that allows visibility and reach to the public without investing in that advertising. <\/span><\/p>

Facebook ads now come in great varieties. You can promote a page, posts from a page, actions users took, or even your own website. Even though Facebook is increasingly focusing on native ads and keeping traffic on their site, you can still be successful in sending users to your website.<\/span><\/p>

You should keep in mind that there are people on Facebook, not just users, so with advertising you can make the ad, promotion or message reach the right people, so Facebook works effectively. <\/span><\/p>

Facebook ads are targeted to users based on their location, demographic and profile information. Many of these options are only available on Facebook. So after you create an ad, set a budget and bid for each click or thousand impressions your ad will receive, then users will see those ads in the Facebook.com sidebar.<\/span><\/p>

What terms should you know to make a good ad on Facebook<\/b><\/h2>

To be able to use this tool, the important thing is to know the terms, or else it can be somewhat confusing. With this dictionary of terms you will have a guide to create CPC ads that drive traffic to your website, you will see that it is not so complicated once you know what the acronyms mean. We clarify that the order of the terms is not organized alphabetically but in a sequence for maximum global understanding. \u00a0<\/span><\/p>

CPC (Cost Per Click on the link)<\/b><\/h3>

It is the average cost for each click on the link, the CPC shows what each click costs, and this allows, in the field of advertising, to compare between the effectiveness and performance of the published advertisement. This is calculated by the total amount spent divided by the number of clicks on the link. <\/span><\/p>

amount spent<\/b><\/h3>

It refers to an estimate of the amount of money spent on the ad or campaign, being able to see how much of your budget limit you spent at the time you consult and thus know how much you have available; includes those that are pending in your billing. In addition, knowing this allows you to calculate the cost per action or result. <\/span><\/p>

cost per result<\/b><\/h3>

This indicates the profitability of achieving the objectives of the advertising campaign, so it is possible to buy between different campaigns and determine which opportunity is better. It is calculated by dividing the total amount spent by the number of results. <\/span><\/p>

CPM (Cost per thousand impressions)<\/b><\/h3>

As its name indicates, it is the average cost given per 1000 impressions, which is very useful to determine how profitable an advertising campaign is and compare the performance between different campaigns. To calculate the CPM which measures the total amount spent on a campaign, it is divided by the impressions made and multiplied by 1,000. <\/span><\/p>

Scope<\/b><\/h3>

It refers to the number of people who view the ad at least once, even if they have not clicked on the ad, people are exposed to the message of the campaign and this allows knowing how many. <\/span><\/p>

CTR (link click-through rate)<\/b><\/h3>

It refers to the number of times that people saw the ad and clicked on the link, therefore, the CTR corresponds to how many clicks on the link the ad has received compared to the number of impressions on the ad. This allows you to understand which ads drive people to traffic to websites or other destinations, and how to calculate this is by knowing link clicks and dividing by impressions. \u00a0\u00a0\u00a0\u00a0<\/span><\/p>

Unique CTR (Link Clickthrough Rate)<\/b><\/h3>

Unlike the CTR, here we seek to know the percentage of people who saw and clicked on the link, and the way to know this percentage is to count the people and not the actions, dividing the unique clicks on the link by the reach.<\/span><\/p>

Unique clicks on the link<\/b><\/h3>

It refers to the number of people who click on the link, counting people and not actions. <\/span><\/p>

  • Clicks (all): Represents the number of clicks on the ads.<\/span><\/li>
  • CPC (all): It is the average cost per click and is obtained by taking the total amount spent and dividing it by the clicks (all).<\/span><\/li>
  • CTR (all): It is the percentage of times that people saw the ad and registered with a click (all).<\/span><\/li>
  • Unique CTR (all): Refers to the percentage of people who saw the ad and made a single click (all). For them, those unique clicks (all of them) are divided by the reach of the campaign.<\/span><\/li><\/ul>

    Single Daily Reach<\/b><\/h3>

    An option that allows the ad to be shown only once a day to the same user. \u00a0<\/span><\/p>

    Ads API <\/b><\/h3>

    Programmatically allows the ability to create and manage ads on Facebook. <\/span><\/p>

    Clicks that lead off the page<\/b><\/h3>

    It refers to the number of clicks on links that are responsible for directing people out of Facebook, which gives the possibility of measuring the traffic that is directed to your website or others thanks to Facebook ads. These differ from link clicks as they are specific to outgoing traffic while the other may include links for experiences within facebook.<\/span><\/p>

    Results <\/b><\/h3>

    It represents the number of times that the ad has achieved a result according to the selected objective and configuration, which shows the true performance of the campaign according to its commercial objectives. <\/span><\/p>

    This is useful in turn to compare with other similar campaigns the performance and take advantage of those opportunities to generate better results. For example, if your main objective is to improve conversions, then the results will show the number of purchases made by users as a result of seeing the ad. \u00a0<\/span><\/p>

    And for those cases where there may be a time lapse between viewing the ad and purchasing the product, Facebook has a default attribution interval that records actions that occur the day after viewing the ad or even 28 days after the ad is viewed. have clicked.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Facebook Ads You might think that no one clicks on Facebook ads, but that's wrong. Facebook is on track to generate more than $ 4 billion in revenue this year from advertising, so someone is clicking. What is Facebook ads? Facebook Ads is the advertising platform of [\u2026]<\/p>","protected":false},"author":1,"featured_media":3687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[43,12,8],"tags":[],"acf":[],"yoast_head":"\nFacebook Ads: diccionario b\u00e1sico para entender los t\u00e9rminos - Consultora y Agencia de Marketing y Estrategia | Hill Planet<\/title>\n<meta name=\"description\" content=\"Facebook Ads es la plataforma publicitaria de facebook que sirve para que las empresas lleguen a m\u00e1s clientes con menos dinero.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hillplanet.com\/en\/facebook-ads-diccionario-basico-para-entender-los-terminos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads: diccionario b\u00e1sico para entender los t\u00e9rminos - Consultora y Agencia de Marketing y Estrategia | Hill Planet\" \/>\n<meta property=\"og:description\" content=\"Facebook Ads es la plataforma publicitaria de facebook que sirve para que las empresas lleguen a m\u00e1s clientes con menos dinero.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hillplanet.com\/en\/facebook-ads-diccionario-basico-para-entender-los-terminos\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultora y Agencia de Marketing y Estrategia | Hill Planet\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-20T15:22:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-05T13:32:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2019\/06\/access-blur-close-up-267399.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1287\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toni Masero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hillplanet.com\/#website\",\"url\":\"https:\/\/hillplanet.com\/\",\"name\":\"Consultora y Agencia de Marketing y Estrategia | Hill Planet\",\"description\":\"Consultora y Agencia de Marketing en Barcelona. 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