{"id":5350,"date":"2020-04-24T10:53:36","date_gmt":"2020-04-24T10:53:36","guid":{"rendered":"https:\/\/hillplanet.com\/?p=5350"},"modified":"2022-05-05T13:32:16","modified_gmt":"2022-05-05T13:32:16","slug":"estudio-marketing-automation","status":"publish","type":"post","link":"https:\/\/hillplanet.com\/en\/estudio-marketing-automation\/","title":{"rendered":"Marketing Automation Studio"},"content":{"rendered":"
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MARKETING AUTOMATION<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Automation of Marketing processes \n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing automation allows us to be much more efficient in sales processes, saving efforts and resources. Find out what it is and what advantages it implies.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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What is Marketing Automation? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When a business begins to grow and the volume of work exceeds the possibilities of human resources, it becomes impossible to maintain a one-on-one relationship with customers and it becomes difficult to manage marketing processes manually.<\/span><\/p>\n

The <\/span>marketing automation or marketing automation,<\/b> It will allow your company to achieve more efficiency on those processes that, carried out naturally, would be much more difficult. <\/span><\/p>\n

It is the use of a single software, designed to execute all the tasks carried out in digital marketing strategies in a <\/span>automatic<\/b>. Starting from when we attract traffic, until we generate the desired conversions with the new leads that we capture through the internet or other means.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What advantages does it imply for my company?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Higher <\/span>efficiency.<\/b><\/li>\n \t
  • reduce<\/b> the <\/span>costs <\/b>Y <\/span>weather<\/b> of the staff.<\/span><\/li>\n \t
  • Higher <\/span>control <\/b>of marketing actions.<\/span><\/li>\n \t
  • Allows segmenting our database<\/b> to get to know our audience better.<\/span><\/li>\n \t
  • unify efforts <\/b>commercial and digital in a single platform.<\/span><\/li>\n<\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    TO SHARE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Some applications \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    1. Engagement with the product: <\/b>It is managed from techniques such as sending emails and interactions and re-engagement. The latter consists of recapturing the user's attention and interest automatically, after a period of inactivity is detected.\u00a0<\/span><\/li>
    2. The automation of iterative processes <\/b>such as instant interaction with users, <\/span>automatic change of ownership to a large volume of leads from the database or automatic segmentation of contacts.<\/span><\/li>
    3. Education and maturation<\/b> automatic of the<\/span> database.<\/b>\u00a0<\/span><\/li><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Key concepts: Lead Scoring and Lead nurturing.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      These procedures serve to transmit to users the benefits that the product or service offered by the company can provide and bring them closer to the purchase.<\/span><\/p>

      • Lead scoring: <\/b>It responds to the way to get the records of a database to be sorted automatically, and in real time, based on their <\/span>qualification<\/b>. To achieve this, it is necessary to build <\/span>scoring models<\/span><\/i> (punctuation). There are two types of scoring<\/span> \u2013 according to the moment in which the client is \u2013 that of<\/span> catchment <\/b>and the one of<\/span> loyalty.<\/b><\/li>
      • Lead nurturing: <\/b>Automated email chains that aim to <\/span>educate or mature leads from a database<\/b>. When this process is integrated into an automation tool and tied to the scoring process, automated email sends vary based on lead scores. There are also two moments in nurturing, <\/span>recruitment and loyalty.<\/b><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Marketing automation tools\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        One of the most important keys to success when planning an automation strategy is choosing a <\/span>suitable Marketing Automation software<\/b>.\u00a0<\/span><\/p>

        \u00a0<\/p>

        In the market we can find a wide variety of technological solutions that are mainly aimed at large companies, due to their high cost. As for example the case of <\/span>Hub Spot<\/b>, the best positioned company in the sector, and other relevant firms such as <\/span>Oracle Eloqua, Pardot and Marketo.<\/b><\/p>

        \u00a0<\/p>

        Thanks to the emergence of <\/span>infusionsoft,<\/b> Small and medium-sized businesses can also access marketing automation software at a much more affordable cost. This trend allows us to glimpse a promising panorama, which companies such as <\/span>Autopilot or Intercom<\/b>.<\/span><\/p>

        \u00a0<\/p>

        The choice of the correct platform will depend on the specific needs of your company. So you must take into account the following aspects: the size of your company, the quality of customer service offered by the software, the services, the long-term price.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        TO SHARE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        Designing an effective marketing strategy for a pharmaceutical company requires considering the particular characteristics of this sector.<\/p>","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[12,40],"tags":[],"acf":[],"yoast_head":"\nEstudio Marketing Automation - Consultora y Agencia de Marketing y Estrategia | Hill Planet<\/title>\n<meta name=\"description\" content=\"publicaciones Estudio Marketing Automation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hillplanet.com\/en\/estudio-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio Marketing Automation - Consultora y Agencia de Marketing y Estrategia | Hill Planet\" \/>\n<meta property=\"og:description\" content=\"publicaciones Estudio Marketing Automation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hillplanet.com\/en\/estudio-marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultora y Agencia de Marketing y Estrategia | Hill Planet\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-24T10:53:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-05T13:32:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2020\/04\/Naranja-Azul-Blanco-Hombre-Foto-Actor-Teatro-Portfolio-Pa\u0301gina-Web-4-768x370.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Batistelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hillplanet.com\/#website\",\"url\":\"https:\/\/hillplanet.com\/\",\"name\":\"Consultora y Agencia de Marketing y Estrategia | Hill Planet\",\"description\":\"Consultora y Agencia de Marketing en Barcelona. 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