{"id":5602,"date":"2020-07-10T08:38:19","date_gmt":"2020-07-10T08:38:19","guid":{"rendered":"https:\/\/hillplanet.com\/?p=5602"},"modified":"2022-05-05T13:32:15","modified_gmt":"2022-05-05T13:32:15","slug":"monitorizacion-de-marca","status":"publish","type":"post","link":"https:\/\/hillplanet.com\/en\/monitorizacion-de-marca\/","title":{"rendered":"brand monitoring"},"content":{"rendered":"
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BRAND MONITORING<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Do you know what is being said about you?\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0Online reputation is key for brands, both corporate and personal. Monitoring your brand will allow you to maintain control over your image and what is said about you.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Social networks can be very harmful if we neglect a very important factor:\u00a0The reputation.<\/strong><\/div>
\u00a0<\/div>
Online reputation is essential for a brand or company. For this reason, it is important to know\u00a0what users \u2013\u00a0<\/strong>your customers, competitors or the press \u2013\u00a0they say about you<\/strong>.<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What does brand monitoring in social networks allow us?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It is an exam practice, which allows you to:<\/div>
\u00a0<\/div>
\u2714\ufe0f\u00a0<\/strong>\u00a0Know\u00a0what is said\u00a0<\/strong>about someone or a brand.\u00a0<\/div>
\u00a0<\/div>
\u2714\ufe0f\u00a0 <\/strong>Encourage the\u00a0Online Reputation<\/strong> of the company and build customer loyalty<\/strong>.<\/div><\/div>
\u00a0<\/div>
\u2714\ufe0f Clearly define what are the\u00a0characteristics of our target audience\u00a0<\/span>and know what<\/span>\u00a0users are interested in<\/strong>\u00a0regarding your industry.<\/div>
\u00a0<\/div>
To perform brand monitoring on social networks, you can\u00a0track keywords, hashtags or mentions\u00a0<\/strong>of a specific user.\u00a0<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TO SHARE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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What are its advantages?\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The main advantage is that you can\u00a0get all kinds of information\u00a0<\/strong>to optimize the messages you transmit, improve your ads or know if a campaign is being accepted as expected.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Brand monitoring tools<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The\u00a0monitoring tools<\/strong>\u00a0They are mainly used to find out what is being said about a\u00a0brand<\/strong>, a\u00a0conversation<\/strong>\u00a0, analyze a\u00a0event<\/strong>,\u00a0measurement<\/strong> in social networks, etc. It is really about knowing what is behind each\u00a0interaction<\/strong>,\u00a0opinion<\/strong>,\u00a0mention<\/strong>\u00a0or whatever we promote towards our\u00a0personal brand<\/strong>. It is essential to practice monitoring or active listening because not knowing what is being said about us, both for good and for bad, makes us lose opportunities or can even generate a reputation crisis.<\/strong><\/p>

There is a wide variety of\u00a0tools<\/strong>\u00a0free and paid, which can help us know what they say about us at all times. Some of the free options you can find are:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Google Alerts<\/strong><\/p>

It is the best known and very easy to use. It allows you to monitor your brand through Google Alerts and check where users mention you in search results.
You can create up to 5 alerts and every time you add a new one you will receive an email with the update of your mentions.<\/p>

social mention<\/strong><\/p>

It is a web application for searching and analyzing content added by all Internet users. It allows you to monitor who mentions you, on what network and when, measuring the influence of our brand on blogs, microblogs, social networks, etc.<\/p>

Twitter Statistics<\/strong><\/p>

You will be able to know the activity of each of your publications by measuring:
\u2013 Their interaction and retweets.
\u2013 Explore interests, location and demographics of your followers.
\u2013 Monitor the way your Twitter cards motivate the click.
\u2013 App downloads.<\/p>

Khoros Communities<\/b>
<\/b><\/p>

It offers a social response tool that allows you to <\/span>manage, understand and respond <\/b>to the direct reach you receive from other users on social networks. It can be complemented with other platforms, which will help you visualize where people interact with your brand.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Adequate observation and monitoring of your brand will allow you to verify the performance of your products and services, as well as that of your campaigns.<\/div>
\u00a0<\/div>
Social networks and their interactions have enormous potential for information, which will help you\u00a0optimize strategies<\/strong>\u00a0and make your\u00a0users\u00a0<\/strong>be\u00a0satisfied.<\/strong><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TO SHARE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Designing an effective marketing strategy for a pharmaceutical company requires considering the particular characteristics of this sector.<\/p>","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[12,40],"tags":[],"acf":[],"yoast_head":"\nMonitorizaci\u00f3n de marca - Consultora y Agencia de Marketing y Estrategia | Hill Planet<\/title>\n<meta name=\"description\" content=\"publicaciones Monitorizaci\u00f3n de marca\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hillplanet.com\/en\/monitorizacion-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monitorizaci\u00f3n de marca - Consultora y Agencia de Marketing y Estrategia | Hill Planet\" \/>\n<meta property=\"og:description\" content=\"publicaciones Monitorizaci\u00f3n de marca\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hillplanet.com\/en\/monitorizacion-de-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultora y Agencia de Marketing y Estrategia | Hill Planet\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-10T08:38:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-05T13:32:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2020\/07\/Naranja-Azul-Blanco-Hombre-Foto-Actor-Teatro-Portfolio-Pa\u0301gina-Web-7-768x370.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Batistelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hillplanet.com\/#website\",\"url\":\"https:\/\/hillplanet.com\/\",\"name\":\"Consultora y Agencia de Marketing y Estrategia | Hill Planet\",\"description\":\"Consultora y Agencia de Marketing en Barcelona. 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