{"id":6581,"date":"2021-07-06T10:57:29","date_gmt":"2021-07-06T10:57:29","guid":{"rendered":"https:\/\/hillplanet.com\/?p=6581"},"modified":"2022-05-05T13:32:10","modified_gmt":"2022-05-05T13:32:10","slug":"claves-para-hacer-publicidad-en-tiktok","status":"publish","type":"post","link":"https:\/\/hillplanet.com\/en\/claves-para-hacer-publicidad-en-tiktok\/","title":{"rendered":"Keys to advertising on TikTok"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6581\" class=\"elementor elementor-6581\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9627b05 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9627b05\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9fe839\" data-id=\"d9fe839\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-28a9c4c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"28a9c4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4390776\" data-id=\"4390776\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4699212 elementor-widget elementor-widget-heading\" data-id=\"4699212\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What are the keys to advertising on TikTok?\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbd0df6 elementor-widget elementor-widget-text-editor\" data-id=\"cbd0df6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Do not stay out of promoting your ads on one of the platforms with <strong>biggest trend<\/strong> in the last times. find out about <strong>how to plan your ads<\/strong> for <strong>impact<\/strong> effectively in your <strong>target audiences.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b7ec2f4\" data-id=\"b7ec2f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba42c2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba42c2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59096e6\" data-id=\"59096e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afedf17 elementor-widget elementor-widget-spacer\" data-id=\"afedf17\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44ef967 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44ef967\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96a1b1a\" data-id=\"96a1b1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1ff59b elementor-widget elementor-widget-heading\" data-id=\"c1ff59b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to know the keys to launching your own advertising campaigns on Tik Tok?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1ab0c elementor-widget elementor-widget-text-editor\" data-id=\"8c1ab0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">In recent times, <strong>TikTok<\/strong> has become the <strong>social network of<\/strong> <strong>fashion<\/strong> for the youngest and its advertising has been growing at a dizzying pace. According to data from <\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2021-april-global-statshot?rq=tiktok\"><span style=\"font-weight: 400;\">data report<\/span><\/a><span style=\"font-weight: 400;\">, this platform currently has <strong>800 million users<\/strong> assets per month.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Before you know what the keys are to launch your campaigns on Tik Tok, you should know what this social network is all about. It may be very familiar to younger people, but if you are already over 30 you may be less familiar with it, as its <strong>audience<\/strong> is in the age range of <strong>16 to 24 years<\/strong>.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d16714b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d16714b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-813b976\" data-id=\"813b976\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b6519f elementor-widget elementor-widget-text-editor\" data-id=\"2b6519f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Then\u2026<\/span><b> what is TikTok?<\/b><span style=\"font-weight: 400;\">: is a social network that allows <strong>record, edit and share short videos between 15 and 60 seconds<\/strong>. You can find various content from funny videos to topics on fashion, sports, gastronomy, animals, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But what we must highlight about this platform is its <strong>exponential growth<\/strong> in users, going from a <strong>3%<\/strong> still <strong>6%<\/strong> of users who acknowledge having used it at some time, according to data from\u00a0<\/span><a href=\"https:\/\/iabspain.es\/estudio\/estudio-redes-sociales-2020\/\"><span style=\"font-weight: 400;\">IAB Spain Social Media Study 2020<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e6994 elementor-widget elementor-widget-heading\" data-id=\"73e6994\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you have a company and do not know if TikTok is the right social network to advertise?\n\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48224df elementor-widget elementor-widget-text-editor\" data-id=\"48224df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">We know that we can find a significant number of users on this platform, but probably <strong>you are not very clear if there is space<\/strong> for the content of the <strong>brands and advertisers<\/strong>. We tell you that <strong>yes you can promote your ads<\/strong>, however you must analyze if this <strong>audience<\/strong> is really your target audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you have already analyzed your audience and you know that you will be able to find it on this social network, then here we leave you the <strong>reasons why you should invest in ads on Tik Tok<\/strong>: <\/span><\/p><ul><li><span style=\"font-weight: 400;\">Global reach<\/span><\/li><li><span style=\"font-weight: 400;\">High engagement levels, formats and tools for your ads<\/span><\/li><li><span style=\"font-weight: 400;\">Precise segmentation and transparent tracking <\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Also you can find<strong> very competitive prices,<\/strong> Due to the low number of ads compared to other platforms, this is the time!<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cce7a93\" data-id=\"cce7a93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0901b43 elementor-widget elementor-widget-image\" data-id=\"0901b43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2021\/07\/pexels-cottonbro-5081915-scaled.jpg\" title=\"pexels-cottonbro-5081915\" alt=\"pexels-cottonbro-5081915\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfabe61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfabe61\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6bff984\" data-id=\"6bff984\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9968d49 elementor-widget elementor-widget-heading\" data-id=\"9968d49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">TO SHARE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3bcf2d9\" data-id=\"3bcf2d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87a0004 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--align-center elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"87a0004\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-04046fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"04046fd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c04481 elementor-widget elementor-widget-heading\" data-id=\"6c04481\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do I know if my target audience is on this social network?\n\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d84ef69 elementor-widget elementor-widget-text-editor\" data-id=\"d84ef69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">First of all, you should know that the <strong>66% of users are under 30 years old<\/strong>, so it is within your options to connect with the youngest, so do not hesitate to incorporate it into your marketing plan structure.<\/span><\/p><p><span style=\"font-weight: 400;\">However, it is important to highlight that, with the experience that we all have, each social network has had its evolution and we know that all of them have initially started with the youngest, later giving rise to the oldest. Therefore, <strong>we recommend<\/strong> monitor this platform and its evolution with respect to its audience. <\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68caf97 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"68caf97\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46036e4 elementor-widget elementor-widget-heading\" data-id=\"46036e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to advertise on Tik Tok and what are the steps to follow?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155eaa5 elementor-widget elementor-widget-text-editor\" data-id=\"155eaa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Known <strong>step by step<\/strong> how to advertise on TikTok, just like big brands like <strong>Nike<\/strong> either<strong> Manzana<\/strong>.\u00a0<\/span><\/p><p><b>1- Create an account in the Ads Manager <\/b><span style=\"font-weight: 400;\">and enter all your company information.<\/span><\/p><p><b>2- Design a campaign and ad group<\/b><span style=\"font-weight: 400;\">, choosing between 5 different objectives according to the one that best suits yours.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What are the available objectives?: coverage, traffic, views,. conversions and application installation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">How many ad groups?: You can create as many ads as you need, targeting each one to a different audience.\u00a0<\/span><\/p><p><b>3- Location and segmentation<\/b><span style=\"font-weight: 400;\">: here you will choose its location, also having the option to present your ads in other related applications such as Vigo video, Helo or Pangle.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Also select your type of audience of interest including the parameters of location, age, gender, language, etc.\u00a0<\/span><\/p><p><b>4- Budget and duration of the campaign<\/b><span style=\"font-weight: 400;\">: define the budget you want to spend on each group of ads, selecting daily investment or the total budget of the campaign, letting the tool itself manage it automatically. Do not forget that you can determine specific hours and days for your campaign.\u00a0<\/span><\/p><p><b>5- Type of bid:<\/b><span style=\"font-weight: 400;\"> Based on your main objective, you can define the value of the bid (your investment) as well as the best type of bid that suits your needs. You can choose between <\/span><b>CPC <\/b><span style=\"font-weight: 400;\">(higher number of clicks) or <\/span><b>CPM <\/b><span style=\"font-weight: 400;\">(higher number of impressions).\u00a0<\/span><\/p><p><b>6- Creatives<\/b><span style=\"font-weight: 400;\">: Design your best ads to capture the attention of your audience. Tik Tok offers many tools for you to develop your own designs, such as Video Creation Kit. Here you can find different video templates and more than 300 varieties of free music.<\/span><\/p><p><span style=\"font-weight: 400;\">Don&#039;t forget to adapt your design to mobile format! Remember that your audience will be viewing your content from their smartphone.\u00a0<\/span><\/p><p><b>7- Campaign optimization:<\/b><span style=\"font-weight: 400;\"> spend time at this point for best results. Find here the best best <\/span><a href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/how-to-optimize-your-tiktok-campaigns\"><span style=\"font-weight: 400;\">tips to optimize your campaigns<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92bb3f0 elementor-widget elementor-widget-spacer\" data-id=\"92bb3f0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64143b0 elementor-widget elementor-widget-heading\" data-id=\"64143b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How are ads perceived on TikTok?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144d9d9 elementor-widget elementor-widget-text-editor\" data-id=\"144d9d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">To the surprise of many, we find that <em>according to a Kantar study<\/em>, <strong>TikTok ads are considered more inspiring, innovative, and enjoyable than those on other platforms.\u00a0<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">A study was carried out from September 2020 to January 2021, involving 25,000 people worldwide. The results they yield are <strong>interesting<\/strong> to analyze and <strong>important<\/strong> to take into account when planning your ads.\u00a0 <\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a9598c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9598c3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-62eca0e\" data-id=\"62eca0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fec8568 elementor-widget elementor-widget-image\" data-id=\"fec8568\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"473\" src=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2021\/07\/Infografia-TikTok.-768x473.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2021\/07\/Infografia-TikTok.-768x473.png 768w, https:\/\/hillplanet.com\/wp-content\/uploads\/2021\/07\/Infografia-TikTok.-300x185.png 300w, https:\/\/hillplanet.com\/wp-content\/uploads\/2021\/07\/Infografia-TikTok.-1024x630.png 1024w, https:\/\/hillplanet.com\/wp-content\/uploads\/2021\/07\/Infografia-TikTok.-24x15.png 24w, https:\/\/hillplanet.com\/wp-content\/uploads\/2021\/07\/Infografia-TikTok.-36x22.png 36w, https:\/\/hillplanet.com\/wp-content\/uploads\/2021\/07\/Infografia-TikTok.-48x30.png 48w, https:\/\/hillplanet.com\/wp-content\/uploads\/2021\/07\/Infografia-TikTok..png 1040w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-62bfa94 elementor-widget elementor-widget-spacer\" data-id=\"62bfa94\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba32962 elementor-widget elementor-widget-heading\" data-id=\"ba32962\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What formats can you use in your TikTok ads?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd117be elementor-widget elementor-widget-text-editor\" data-id=\"dd117be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">according to your <strong>objectives<\/strong>, you can choose the <strong>Format<\/strong> most suitable for best results:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand Takeover: <\/b><span style=\"font-weight: 400;\">full screen ad in image or video. This ad is from <\/span><b>high impact<\/b><span style=\"font-weight: 400;\"> since users will see it when they open the application and will be able to click on it, with the possibility of entering an internal or external link. To avoid overwhelming users, only one advertiser is allowed per day.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>TopView:<\/b><span style=\"font-weight: 400;\"> its main objective is <\/span><b>gain visibility<\/b><span style=\"font-weight: 400;\"> and attract the user&#039;s attention, since it is a video ad that is positioned in the best possible location on the platform.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hashtag Challenge<\/b><span style=\"font-weight: 400;\">: have a<\/span><b> interaction rate<\/b><span style=\"font-weight: 400;\"> with users very <\/span><b>high<\/b><span style=\"font-weight: 400;\">, since it allows brands to create their own challenges, encouraging users to create their content and consequently increase their visibility.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand Effect:<\/b><span style=\"font-weight: 400;\"> offers users <\/span><b>creative tools<\/b><span style=\"font-weight: 400;\">, such as augmented reality filters or effects, so they can create their own video content.\u00a0<\/span><\/li><li><b>In feed ads<\/b><span style=\"font-weight: 400;\">: These are video ads of up to 60 seconds that appear between organic content, and is the <strong>most used<\/strong>. Allows you to segment by location, age and gender.\u00a0 <\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1afce4b elementor-widget elementor-widget-spacer\" data-id=\"1afce4b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3162e9 elementor-widget elementor-widget-text-editor\" data-id=\"c3162e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Many times we believe that focusing on all social networks will allow us to have greater brand visibility and increase sales. However, faced with so many channels available, you <strong>we recommend<\/strong> to carry out your own analysis regarding the <strong>your brand profile<\/strong>where is your <strong>target audiences<\/strong> and that <strong>contents<\/strong> you want to get them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>TikTok<\/strong> currently has great potential and is in its stage of continuous growth, so we advise you<strong> read carefully<\/strong> each point analyzed to be able to carry out your own study and define how you should create your ads according to your needs. <strong>needs<\/strong> Y <strong>objectives<\/strong>. <\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d28bd09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d28bd09\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cf082d9\" data-id=\"cf082d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ead5b4e elementor-widget elementor-widget-heading\" data-id=\"ead5b4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">TO SHARE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5968533\" data-id=\"5968533\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a374d1e elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--align-center elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"a374d1e\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Don&#039;t stay out of promoting your ads on one of the most popular platforms in recent times. Find out how to plan your ads to effectively impact your target audience.<\/p>","protected":false},"author":1,"featured_media":6583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[12,40],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Claves para hacer publicidad en TikTok - Consultora y Agencia de Marketing y Estrategia | Hill Planet<\/title>\n<meta name=\"description\" content=\"publicaciones Claves para hacer publicidad en TikTok\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hillplanet.com\/en\/claves-para-hacer-publicidad-en-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claves para hacer publicidad en TikTok - Consultora y Agencia de Marketing y Estrategia | Hill Planet\" \/>\n<meta property=\"og:description\" content=\"publicaciones Claves para hacer publicidad en TikTok\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hillplanet.com\/en\/claves-para-hacer-publicidad-en-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultora y Agencia de Marketing y Estrategia | Hill Planet\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-06T10:57:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-05T13:32:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2021\/07\/TikTok-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toni Masero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hillplanet.com\/#website\",\"url\":\"https:\/\/hillplanet.com\/\",\"name\":\"Consultora y Agencia de Marketing y Estrategia | Hill Planet\",\"description\":\"Consultora y Agencia de Marketing en Barcelona. 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