{"id":9058,"date":"2021-08-25T15:58:27","date_gmt":"2021-08-25T15:58:27","guid":{"rendered":"https:\/\/hillplanet.com\/?p=9058"},"modified":"2022-05-05T13:32:09","modified_gmt":"2022-05-05T13:32:09","slug":"marketing-de-influencers-estrategias-y-posibles-nuevas-regulaciones","status":"publish","type":"post","link":"https:\/\/hillplanet.com\/en\/marketing-de-influencers-estrategias-y-posibles-nuevas-regulaciones\/","title":{"rendered":"Influencer marketing: strategies and possible new regulations"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9058\" class=\"elementor elementor-9058\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9627b05 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9627b05\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9fe839\" data-id=\"d9fe839\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-28a9c4c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"28a9c4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4390776\" data-id=\"4390776\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4699212 elementor-widget elementor-widget-heading\" data-id=\"4699212\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Influencer marketing: strategies and possible new regulations<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbd0df6 elementor-widget elementor-widget-text-editor\" data-id=\"cbd0df6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Communication changes day by day as well as technology and digital platforms. Using celebrities and well-known personalities for advertising is a well-known resource, but these accelerated changes made the <strong>influencer marketing a key strategy for digital persuasion<\/strong>. Do not stay out of knowing in depth this action and its possible new regulations.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b7ec2f4\" data-id=\"b7ec2f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba42c2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba42c2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59096e6\" data-id=\"59096e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afedf17 elementor-widget elementor-widget-spacer\" data-id=\"afedf17\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44ef967 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44ef967\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96a1b1a\" data-id=\"96a1b1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1ff59b elementor-widget elementor-widget-heading\" data-id=\"c1ff59b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is influencer marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1ab0c elementor-widget elementor-widget-text-editor\" data-id=\"8c1ab0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Influencer marketing is a marketing strategy where commercial relationships are made between an influential person (from some sector) and a brand in order to make it known and <em>\u201crecommend\u201d<\/em>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This stock is not new to the market. For a long time now, celebrities, Hollywood celebrities and athletes have collaborated in advertisements for different brands so that you want to be just as handsome, successful and consume the same as they consume. It is at this point that the famous <em><strong>\u201cinfluencers\u201d<\/strong><\/em> in the digital age.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d16714b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d16714b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-813b976\" data-id=\"813b976\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b6519f elementor-widget elementor-widget-text-editor\" data-id=\"2b6519f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Influencers today are common people and generally unknown at first, who <strong>they generate sympathy through social networks and in this way they gain thousands of followers<\/strong>, coming to generate a community. The idea is that you feel influenced by their recommendation, opinion, consumption and want to imitate them to be part of it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Initially, the brands realized this and began to propose collaborations to <em>Youtubers<\/em> and <em>instagramers<\/em> with the intention that they upload photos and\/or videos promoting their products in exchange for obtaining these for free. Later, these same collaborations began to become more professional and it was no longer for the exchange of photos and products, but for an economic remuneration with a contract and agents involved.<\/span><\/p><p><span style=\"font-weight: 400;\">Influencer marketing is constantly growing and is reflected in a study carried out by <em>savanta<\/em> Y <em>bazaarvoice<\/em> in the United States, United Kingdom, Canada, Germany, France and Australia. The <strong>86% of consumers actively seek out content generators or influencers before deciding to purchase a product that they have not tried first-hand before<\/strong>.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e6994 elementor-widget elementor-widget-heading\" data-id=\"73e6994\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keys to include influencers in your digital strategy\n\n\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48224df elementor-widget elementor-widget-text-editor\" data-id=\"48224df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">There are many types of influencers and they must fit your brand and strategy for the action to bring good results. For this reason, we want to share with you some key steps to follow so that contact with influencers is truly successful.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cce7a93\" data-id=\"cce7a93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0901b43 elementor-widget elementor-widget-image\" data-id=\"0901b43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2021\/08\/Diseno-sin-titulo.jpg\" title=\"influencer marketing\" alt=\"Marketing de influencers\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfabe61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfabe61\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6bff984\" data-id=\"6bff984\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9968d49 elementor-widget elementor-widget-heading\" data-id=\"9968d49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">TO SHARE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3bcf2d9\" data-id=\"3bcf2d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87a0004 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--align-center elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"87a0004\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b015e elementor-widget elementor-widget-text-editor\" data-id=\"56b015e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>\u2013 Know what types of influencers there are<span style=\"font-weight: 400;\">:\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">We can name 5 different types:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nano influencers: are those who have less than 10,000 followers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Micro influencers: they present a community between 10,000 and 50,000 followers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Medium influencers: they exceed 50,000 followers up to approximately 250,000.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Macro influencers: they already have a full-fledged community, they range from 250,000 to a million followers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top influencers: those people who exceed one million followers.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Furthermore, we could separate them <\/span><i><span style=\"font-weight: 400;\">native people<\/span><\/i><span style=\"font-weight: 400;\">, who have been born from social networks and <\/span><i><span style=\"font-weight: 400;\">No<\/span><\/i> <i><span style=\"font-weight: 400;\">native people<\/span><\/i><span style=\"font-weight: 400;\">, they want they were already famous and then they created a community for that.<\/span><\/p><h3>\u2013 Analyze the target audience of the influencer<span style=\"font-weight: 400;\">: <\/span><\/h3><p><span style=\"font-weight: 400;\">The important thing for you and your brand are the followers of the influencer. Therefore, you must know perfectly who they are, what they like, what niche they belong to, how they react, etc. Let&#039;s be clear, you are not going to take action with an influencer followed by soccer fans, when your product is tennis.\u00a0<\/span><\/p><h3>\u2013 Measure influencer engagement<span style=\"font-weight: 400;\">: <\/span><\/h3><p><span style=\"font-weight: 400;\">Not everything is followers in this. The important thing is to check the interaction it generates with its community and the engagement it receives. This arises because many have arrived thanks to the purchase of followers and this is reflected in their likes and comments.<\/span><\/p><h3>\u2013 Present a clear proposal<span style=\"font-weight: 400;\">: <\/span><\/h3><p><span style=\"font-weight: 400;\">For things to work, they need to be clear and well written. Think\u2026 what are you going to propose? In exchange for what: silver or product? How will it spread? That last question is more important than you think. Remember to agree on quantity, times and type of publication.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04046fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"04046fd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c04481 elementor-widget elementor-widget-heading\" data-id=\"6c04481\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regulations for influencers in the General Law of Audiovisual Communication\n\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d84ef69 elementor-widget elementor-widget-text-editor\" data-id=\"d84ef69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Currently, social networks are consumed by 26 million Spaniards according to <em>IAB UK<\/em>. This number is a clear reflection of the Covid-19 pandemic, as digital consumption has increased and trends have accelerated to levels never seen before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <em>Influencer Marketing Hub<\/em> in his studio <em>The State of Influencer Marketing 2021<\/em>, elaborated from 5,000 interviews with professionals in the sector, the investment in them reached a value of 9,700 million dollars in 2020, 44.7% more than the previous year and expects that the expenditure of the brands in these profiles ends in 2021 with 13,100 million spent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, it shows that&nbsp;<\/span><a href=\"https:\/\/hillplanet.com\/en\/claves-para-hacer-publicidad-en-tiktok\/\" target=\"_blank\">TikTok is the social network that behaves best in any of the contexts and the one that has registered the greatest growth, especially in advertising<\/a><span style=\"font-weight: 400;\">, though <strong>Instagram is still the favorite for influencer marketing<\/strong>, according to the 64% of those surveyed.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-689b885 elementor-widget elementor-widget-text-editor\" data-id=\"689b885\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">In this way, influencer marketing has grown exponentially, also economically, which is why the <em>National Markets and Competition Commission (CNMC)<\/em> has proposed including influencers in the<em> General Law of Audiovisual Communication.<\/em><\/span><\/p><p><span style=\"font-weight: 400;\">Basically they ask that<strong> influencers or content creators include in their advertising guidelines a specific identification that it is content of this nature and that they do not buy followers<\/strong> as it would be considered unfair competition. On the part of the platforms, they are asked to implement age verification systems to prevent access to the <em>\u201cgratuitous violence or pornography, as well as the need to facilitate parental control systems\u201d<\/em>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Consequently, it has been introduced <em><strong>Influencers Trust Project<\/strong><\/em>, a project organized and co-financed by the <em>European Comission<\/em> that has been activated by <em>ICMedia<\/em>, the <em>Federation of Consumers and Media Users Associations<\/em>, from the hand of <em>Newlink United Kingdom<\/em>, in order to build a more balanced and transparent market.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68caf97 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"68caf97\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3162e9 elementor-widget elementor-widget-text-editor\" data-id=\"c3162e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">There is still nothing very concrete in the <strong>regulation of influencer marketing<\/strong>, but the line seems to be one, especially if we bring the legal corpus already presented by other countries such as the United Kingdom, where lists of influencers who do not comply with the advertising code have already begun to be published. In any case, something is clear from this post and that is that they are key when it comes to promoting our brand.<\/span><\/p><p>We invite you to take a look at our blog. <a href=\"https:\/\/hillplanet.com\/en\/blog-news\/\">Click here<\/a> to learn much more about marketing.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d28bd09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d28bd09\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cf082d9\" data-id=\"cf082d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ead5b4e elementor-widget elementor-widget-heading\" data-id=\"ead5b4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">TO SHARE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5968533\" data-id=\"5968533\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a374d1e elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--align-center elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"a374d1e\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Communication changes day by day as well as technology and digital platforms. Using celebrities and well-known personalities for advertising is a well-known resource, but these rapid changes have made influencer marketing a key strategy for digital persuasion. Do not stay out of knowing in depth this action and its possible new regulations.<\/p>","protected":false},"author":19,"featured_media":10242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[12,40],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing de influencers: estrategias y posibles nuevas regulaciones - Hill Planet<\/title>\n<meta name=\"description\" content=\"Conoce a la perfecci\u00f3n el marketing de influencers, las entrategias que puedes llevar a cabo y sus nuevas posibles regulaciones en Espa\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hillplanet.com\/en\/marketing-de-influencers-estrategias-y-posibles-nuevas-regulaciones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de influencers: estrategias y posibles nuevas regulaciones - Hill Planet\" \/>\n<meta property=\"og:description\" content=\"Conoce a la perfecci\u00f3n el marketing de influencers, las entrategias que puedes llevar a cabo y sus nuevas posibles regulaciones en Espa\u00f1a.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hillplanet.com\/en\/marketing-de-influencers-estrategias-y-posibles-nuevas-regulaciones\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultora y Agencia de Marketing y Estrategia | Hill Planet\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-25T15:58:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-05T13:32:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hillplanet.com\/wp-content\/uploads\/2021\/08\/Diseno-sin-titulo-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BelenMarcuz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hillplanet.com\/#website\",\"url\":\"https:\/\/hillplanet.com\/\",\"name\":\"Consultora y Agencia de Marketing y Estrategia | Hill Planet\",\"description\":\"Consultora y Agencia de Marketing en Barcelona. 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