How to use the psychology of desire to attract clients

Who is not interested in attracting customers? We tell you how you can increase the number of your conversions by following the psychology of desire!

WHAT IS THE PSYCHOLOGY OF DESIRE?

In order to put into practice the advice of the psychology of desire, we first have to understand what it consists of. There are many definitions of this aspect of psychology, formulated by different specialists, but they all agree that in general the human being governs his actions by the desire to feel pleasure or avoid pain, always taking as a reference what is well seen from the perspective of society.

HOW TO USE THE PSYCHOLOGY OF DESIRE TO CAPTURE CUSTOMERS?

But let's go to the question kit: how can we use this psychology to attract customers to our website? Carrying out a series of strategies with which we promote the desire of our clients to acquire one of our products and/or services.

PLAY WITH THE NEWS

We all like news. When something new appears on the market we want to be the first to tell our family, friends and acquaintances about it and to buy it. This is because seeing something new makes us release dopamine and want to get hold of it to feel happier. This is the reason behind the fact that large firms are constantly launching new products that usually have the same features as the previous model but improved, thus giving their customers the novelty they need. Now, if we are a small business how can we use the novelty to attract customers in our Online store? You don't need to completely redesign your product, but you do need to update it and always keep up to date with the latest trends in the sector. Oh, and when you have the novelty highlight it through a call-to-action that encourages customers to click and buy the product.

DISCOUNTS OR LIMITED TIME PROMOTIONS

If you are a regular e-commerce You may have already noticed how much companies use this strategy. "Limited offer" or "only x units left" are one of the most repeated messages in online stores that bet on our desire to get the best price for that product that we like so much. And if so many people use it, it is because it actually produces very good results. Or not? Let him cast the first stone who has not succumbed to some limited offer!

GET THE SOCIAL SUPPORT TO BE ABLE TO BE AN INFLUENCER

Whatever the sector you are in, there is sure to be an influencer talking about the products in your market. Find them, identify them and get them to write about your products. After all, people as social beings always observe others to decide what actions to take, even if it is unconsciously, which is why it is so important to get the support of influencers. Other strategies that you can implement in this regard is to include testimonials of people who have used your product on your website as well as showing the number of customers who have already purchased it. So your customers will know that your product has social approval.

CREATE CONTENT THAT TELLS STORIES AND Arouses PEOPLE'S CURIOSITY

It is no coincidence that no matter how angry we get, the most watched television programs are those of the pink press: people like stories and if they are about other people, even more so. That is why if you want to attract customers in your online store it is vital that you have aBlog in which you tell stories about your products and/or services that arouse the curiosity of your readers to know more about your sector.

USE IMAGES AND COLORS TO GET MORE CONVERSIONS

There are some colors that stimulate desire such as red or orange, so you must know each of the effects of the different tones and take advantage of them both in ethe design of your website as in your online marketing actions. The same thing happens with images, they can bring us numerous clients if we know how to use them properly. For example, it is always better to select images with happy people instead of impersonal photos that say nothing if we want to capture the attention of our customers and click on our CTAs.

PERSONALIZED ACTIONS IN WHICH YOU ENCOURAGE EXCLUSIVITY

The desire to feel special and unique is one of the most powerful. Or is this not always what we pursue? In the digital marketingThis translates into actions in which you call each of your customers by name to make them feel special and in which only a series of chosen ones participate and will have the opportunity to acquire an exclusive product or service. doCapisci?

With these tactics of the psychology of desire, we assure you that your good results in online marketing will not take long.