We create a more direct path between the stages of the sales funnel to convert potential customers, while amplifying the attraction system. The entire process focuses on investing less effort and time in both phases so that the flow of clients increases.
ON THE ONE HAND, LEAD NURTURING FOCUSES ON:
- Knowing what phase users are in and being able to improve the conversion rate with them by offering them the necessary information at each stage, so they will advance to being leads.
- Identify the leads that are at the relevant moment of the purchase and contracting process.
- Recover leads and integrate them back into the sales cycle.
One of the great advantages of Lead Nurturing is that it works with an automated multi-channel strategy that takes advantage of the characteristics of Email Marketing with Content Marketing, thus generating direct and sustained contact with the user.
The conversation approach is to maintain a relationship between the brand and the user where both parties obtain benefits such as the valuable content that the user receives, and the conversions made by the user thanks to the trust that they have generated with the brand, which drives them to the purchase or contracting of products or services.
AND SALES HACKING FOCUSES ON:
- Get the largest possible number of potential leads, either by:
- Data collection actions.
- Data scraping.
- Inbound / Outbound strategies.
- Generate the largest number of first contacts of leads.
- Automated segmentation.
- Define the key processes for the efficiency of commercial teams. Sales Consulting.