If you look at the image of the iceberg, what people see, in general, is the top.
For example, whether to use a landing page, whether to use a webinar, whether to use videos, etc.
These are tools.
What really makes an attraction marketing sales process work is the unseen part.
And to be able to have an impact with the psychological part, you have to have a deep understanding of the desires and problems of your potential clients.
Here we talk about the concept of the power of 1.
The big mistake many business people make with their communication is trying to speak to many different problems and wants.
And this makes all communication stop having an impact.
If you want to have effective attraction marketing, you have to speak to the most important problem or desire that your potential client has so that they want to come to you.
The essence of attraction marketing is that customers come to you without you having to chase them.
For them to do this, the problem you solve or the wish you fulfill has to be very important to them.
You have to be sophisticated in implementation.
Digital marketing gives us a range of options to implement attraction marketing.
We have options such as being able to carry out retargeting campaigns for people who watch a video that we advertise on Facebook.
Segment our email marketing by different user behaviors.
There are endless options that we can use to make attraction marketing more effective.
To be successful with your sales process, the process of researching and being clear about the correct techniques is crucial.
The new economy has changed everything.
Relationships come first and then we can go for the sale.
You have to create a marketing that makes customers come to us.
In this new economy you have to create an Attraction Marketing.
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