How to improve the UX design of your website

Study your target audience

UX web design is based on the user and for this it is essential to know the needs of the user in question to whom we are addressing. A 50-year-old man does not expect to see the same thing on a website as a 15-year-old.

Carefully analyze the type of audience you are targeting, examine what other websites with a similar audience offer, and adapt your design to make them feel comfortable and familiar. They have to feel that your website is a second home.

Check the effectiveness of the menu

The menu is the soul of any web page. It is the one that makes users able to navigate through it in an easy and simple way. And yet, we don't pay enough attention to it.

First of all we have to define what will be the categories in which our web page will be divided, trying to choose precise keywords, which cannot lead to confusion.

To this end, it will help us to take a look at the structure of our competitors' menus, not to copy them, but to find out what terms are commonly used in our area.

Subsequently, carry out A/B tests to analyze the effectiveness of the menus, so you will know if users easily find what they are looking for or if, on the contrary, they have difficulties when browsing your site.

As far as menu features are concerned, UX design experts recommend a static menu that makes the user know where they are at all times, as well as the inclusion of breadcrumbs with the same goal.

Includes an internal search engine

Let's say you have a watch shop. And that I am a user who is looking for a specific model. I don't want to waste time browsing through all your categories or filtering products, what I want is to be able to directly search your website to see if you have the model I want. So I need your website to have an internal search engine. This situation can be extrapolated to any other area, which has made internal search engines essential. 

Also, you have to keep in mind that users are used to constantly searching. Just like we do at Google, we want to do it through your website.

EYE! Let your browser be seen. A very common mistake is to design almost invisible search engines that only have a magnifying glass icon, better opt for a search box that is completely visible.

Long live minimalism! Extra elements, the fair ones

Minimalism is much more than a trend in web design. It is a way of life that is based on less is more and that the simplicity and simplicity of an interface prevail. Reduce your website to the essentials, to what is really useful to your user. Everything else out.

Load some elements only with scroll

Immediacy is another of the values on the rise in this world. No one wants to wait more than 4 seconds for a web page to load. That is why more and more web pages choose to load some elements only with scroll. What does this mean? Well, in principle, the essential elements of the page are loaded and then, depending on whether the user scrolls or not, the rest of the elements are loaded, the so-called “lazy load”.

Analyze the behavior of your users

How are you going to have a user-based web design if you don't know their opinion or how they behave? Ask your users if your website has met their expectations, through surveys or a rating system, and track their behavior through tools such as heat maps or smartlook, this will help you to know what things you need to improve and which ones are you doing right?

Analyze each of the data you obtain in order to implement new actions that result in a more effective and user-centric website and your needs.