10 tricks to succeed with your e-commerce

Believe it or not, having your own e-commerce is very simple, you just have to take into account some premises so that your site is attractive and shows your customers the full potential of your products.

You must sell from the benefits of the product to the services that differentiate you as a company, but let's go little by little.

Choose a suitable platform for e-commerce

Choose the platform that is easiest for you to handle. Think about your product, what you offer and the services you want to give your audience. From this, look for a platform that helps you sell your products and services effectively.

Also seek professional help to make it much easier for you to create your web domain.

• Apply the famous 4 p's of marketing

Believe it or not, these famous premises: place, product, price and advertising are still more valid than ever and are fully applicable to digital marketing. Define them carefully and prepare to apply them in your e-commerce.

Price: It is important to specify an average price for your products and services. That pays for your investments, and at the same time, generates an average profit for you to reinvest and have savings.

Plaza: By this we mean the distribution method you will use. Not only in the dispatch of your products, especially if they are bulky, but in the way you will bring them from the factory.

Product: Define its benefits, advantages and innovations. Thanks to this, it will be easier for you to make it known.

Advertising: It is the way in which you will promote your e-commerce. It is important that you have strategies that manage to reach your target audience, exceeding their expectations.

• Simplify your payment processes

One of the things that annoys buyers the most is taking too many steps when purchasing a product or service. Allow them to choose and quickly move to cancellation. Don't forget to amplify your payment methods, your customers will thank you.

• Show great photos of your product

We are in the visual age, your customers want to see what they are going to buy, therefore, it is not worth giving long explanations about the product, showing it is what will attract your potential buyers.

Upload photos in your online store where the products look attractive, bet on the high quality of the photography and good shots that represent its advantages.

• Pay attention to the needs of your customers

Having open communication and giving your customers the possibility of good feedback is what will help you to know about their needs. This way you will know if you are doing it right or if they need something else. So you can meet their needs and exceed their expectations.

• Position your e-commerce with the three M's

Measure, Improve and Monitor. When you have an e-commerce, the ideal is to have a presence on social networks, so you can help your customers get to know you and seek to follow you and get to know you little by little. To ensure that your strategy is working, the three M's are of paramount importance.

It all starts by monitoring what is the influx on your website and networks, from that, measure the interaction and improve what is necessary to achieve engagement.

• Use SEO to your advantage

A good SEO strategy is of the utmost importance to position yourself among the first places in search engines. Get help from a trained professional to create a good SEO strategy, in this way you will be much more visible and your location will be much easier.

Keep in mind that it is a medium-long term strategy, do not create false expectations, being number one takes time and perseverance.

• Use a blog of your store to position it

It is no use just selling, we are in a time where it is more important to exalt the advantages and services of the product. With this premise, the true sales strategy should not focus on just publishing images of the product, it is necessary to create adequate posts where its uses, advantages and reasons to buy it are made clear.

• Analyze your target audience

No public thinks the same as another, that is why you should not speak to them the same and neither should you sell them the same thing. By studying your potential customers, you'll know what they're looking for, what they like or dislike, and how to effectively target them. In addition, this tool will allow you to know what they think of you and what they want you to offer them.

• Use social media effectively

In these times who is not present in social networks, does not exist. These platforms have become an excellent tool to communicate with your audiences, find out what they think and want, as well as give shape and personality to your e-commerce.

It may seem difficult, but these tips will lead you straight to success with your e-commerce. Remember that the customer comes first, and giving them a good experience should be your main objective.