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What are the keys to advertising on TikTok?

Do not stay out of promoting your ads on one of the platforms with biggest trend in the last times. find out about how to plan your ads for impact effectively in your target audiences.

Do you want to know the keys to launching your own advertising campaigns on Tik Tok?

In recent times, TikTok has become the social network of fashion for the youngest and its advertising has been growing at a dizzying pace. According to data from data report, this platform currently has 800 million users assets per month. 

Before you know what the keys are to launch your campaigns on Tik Tok, you should know what this social network is all about. It may be very familiar to younger people, but if you are already over 30 you may be less familiar with it, as its audience is in the age range of 16 to 24 years.

Then… what is TikTok?: is a social network that allows record, edit and share short videos between 15 and 60 seconds. You can find various content from funny videos to topics on fashion, sports, gastronomy, animals, etc. 

But what we must highlight about this platform is its exponential growth in users, going from a 3% still 6% of users who acknowledge having used it at some time, according to data from IAB Spain Social Media Study 2020

Do you have a company and do not know if TikTok is the right social network to advertise?

We know that we can find a significant number of users on this platform, but probably you are not very clear if there is space for the content of the brands and advertisers. We tell you that yes you can promote your ads, however you must analyze if this audience is really your target audience. 

If you have already analyzed your audience and you know that you will be able to find it on this social network, then here we leave you the reasons why you should invest in ads on Tik Tok:

  • Global reach
  • High engagement levels, formats and tools for your ads
  • Precise segmentation and transparent tracking

Also you can find very competitive prices, Due to the low number of ads compared to other platforms, this is the time!



How do I know if my target audience is on this social network?

First of all, you should know that the 66% of users are under 30 years old, so it is within your options to connect with the youngest, so do not hesitate to incorporate it into your marketing plan structure.

However, it is important to highlight that, with the experience that we all have, each social network has had its evolution and we know that all of them have initially started with the youngest, later giving rise to the oldest. Therefore, we recommend monitor this platform and its evolution with respect to its audience.

How to advertise on Tik Tok and what are the steps to follow?

Known step by step how to advertise on TikTok, just like big brands like Nike either Manzana

1- Create an account in the Ads Manager and enter all your company information.

2- Design a campaign and ad group, choosing between 5 different objectives according to the one that best suits yours. 

What are the available objectives?: coverage, traffic, views,. conversions and application installation. 

How many ad groups?: You can create as many ads as you need, targeting each one to a different audience. 

3- Location and segmentation: here you will choose its location, also having the option to present your ads in other related applications such as Vigo video, Helo or Pangle. 

Also select your type of audience of interest including the parameters of location, age, gender, language, etc. 

4- Budget and duration of the campaign: define the budget you want to spend on each group of ads, selecting daily investment or the total budget of the campaign, letting the tool itself manage it automatically. Do not forget that you can determine specific hours and days for your campaign. 

5- Type of bid: Based on your main objective, you can define the value of the bid (your investment) as well as the best type of bid that suits your needs. You can choose between CPC (higher number of clicks) or CPM (higher number of impressions). 

6- Creatives: Design your best ads to capture the attention of your audience. Tik Tok offers many tools for you to develop your own designs, such as Video Creation Kit. Here you can find different video templates and more than 300 varieties of free music.

Don't forget to adapt your design to mobile format! Remember that your audience will be viewing your content from their smartphone. 

7- Campaign optimization: spend time at this point for best results. Find here the best best tips to optimize your campaigns.

How are ads perceived on TikTok?

To the surprise of many, we find that according to a Kantar study, TikTok ads are considered more inspiring, innovative, and enjoyable than those on other platforms. 

A study was carried out from September 2020 to January 2021, involving 25,000 people worldwide. The results they yield are interesting to analyze and important to take into account when planning your ads. 

What formats can you use in your TikTok ads?

according to your objectives, you can choose the Format most suitable for best results: 

  • Brand Takeover: full screen ad in image or video. This ad is from high impact since users will see it when they open the application and will be able to click on it, with the possibility of entering an internal or external link. To avoid overwhelming users, only one advertiser is allowed per day. 
  • TopView: its main objective is gain visibility and attract the user's attention, since it is a video ad that is positioned in the best possible location on the platform. 
  • Hashtag Challenge: have a interaction rate with users very high, since it allows brands to create their own challenges, encouraging users to create their content and consequently increase their visibility. 
  • Brand Effect: offers users creative tools, such as augmented reality filters or effects, so they can create their own video content. 
  • In feed ads: These are video ads of up to 60 seconds that appear between organic content, and is the most used. Allows you to segment by location, age and gender. 

Many times we believe that focusing on all social networks will allow us to have greater brand visibility and increase sales. However, faced with so many channels available, you we recommend to carry out your own analysis regarding the your brand profilewhere is your target audiences and that contents you want to get them. 

TikTok currently has great potential and is in its stage of continuous growth, so we advise you read carefully each point analyzed to be able to carry out your own study and define how you should create your ads according to your needs. needs Y objectives.