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How to carry out an SEO audit

If you want to succeed with your business, especially if you are developing a website, SEO is really important. For this reason, we will tell you step by step how to do a good SEO audit, so that you can achieve the desired positioning for your brand.

What is an SEO audit?

Let's start by explaining what exactly an SEO audit is. This procedure is based on carrying out an exhaustive inspection that allows you to know the strengths and weaknesses of a certain web page. Thanks to it, you can make a special effort to improve, remove or add points to your web page.

The SEO audit is the starting point of any web positioning strategy because it allows evaluating the real state of the site.

We know that the perfect website does not exist, since we are human and there is always room for error. However, the ideal is to get as close as possible to what is considered the best, this means that the main objective of the SEO audit is to determine if there are errors, what they are and how to solve them.

Why carry out an SEO audit?

There is a very simple reason for conducting this type of audit. The real state of a website cannot be known if it is not reviewed periodically. You must find a way to find out if it has errors, and if you can make improvements or not to achieve that organic positioning that you want so much.

You must remember that it is a delicate job that you have to do conscientiously to try to cover all the necessary points.

  • Audit of on-page procedures

The first thing to do is separate your report into two parts, the on-page elements and the off-page elements. Let's remember that the onpage elements are the ones that can be detected and modified within the web, while the offpage elements are managed from the outside.

The first onpage element to review should be the positioned keywords, it measures the visibility of the site, that is, its ability to appear on different websites among the first positions.

For this, you can use various tools, very easy to find on the web. The most recommended are keywordtool Y ubersuggest, two applications that will allow you to insert keywords and measure the visibility of your website.

  • Check the architecture

You have to examine that the contents within the web have a logical organization. No messy web is attractive. If your buttons don't have a logical order and the information is scattered all over the page without structure, then the architecture is one of the things you need to improve, and fast!

In addition to this, you must organize the links and drop-down menus, they must be easy to use and find by the different users who access your website.

The most useful tool today to verify the architecture of your website is screaming frog, it's free and registering is really easy, it will also help you a lot by providing accurate results about possible errors on the web.

  • Content Relevance

Is your content relevant to your users? The content that you place on your website must not only be well written, it must be attractive without ever ceasing to be consistent with the theme of the web. It is useless for us to talk about fashion on a website about screws, if there is no type of connection between the two topics that is interesting.

Let's remember that the ideal is to add value to the web, therefore, if our content does not have many views or the interaction is low or null, then it is time to change.

Then check the structure, ideally it should follow this formula:

  • Title
  • H1
  • H2
  • meta description
  • Contents

Avoid titles with more than 65 characters and texts of less than 100 words, remember that everything has its right time, and shorter texts only attract on social networks.

At this point, you also have tools that will help make your task easier. You can check the relevance of your content with the tool Open Site Explorer, you do not have to pay to use it and it gives very successful results.

  • Check upload speed

If your page takes a long time to load, you should take different actions to reduce the load time. Check the exact time each section loads, the size and weight of each photo, and verify that the content loads completely.

All this data can be obtained through tools such as Google Pagespeed either pingdom, you do not have to worry about the payment, since they are free.

  •  examine backlinks

Backlinks are the web pages that serve as a link to us. These links must be found on web pages related to our sector. For example, if we are a motorcycle website, it is fair that we are linkable in words like “motorcycles”, “motorcycles”, “engines”, etc. and on pages dedicated to this sector.

Evaluating your backlinks will be easier if you use the tool OpenLinkProfiler In addition to being free, it allows you to export around 1,000 backlinks in .csv format. for your convenience.

Do you already have a little more clarity about the SEO audit process? We hope so!

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