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Fall in love with your audience this Valentine's Day

February 14 is just around the corner and we want to tell you how to make your audience go crazy for you

We put you in a situation. The consumer in general is very aware of this event, but since last 2020, searches by the Spanish public increased by 64%. Spain heads a ranking that has 120 million searches only during last Valentine's Day.

Much of the searches, although we began to see a progressive growth during the three weeks prior to the event, reach the peak the same week of February 14. So yes, you still have time to create your campaign and succeed! 

Some of the things you should keep in mind to rock it with your Valentine's campaign are:


The trend of mobile search It does nothing but grow and currently accounts for most of the total searches during these dates. So if you have not yet adapted your website to this format, run to do it. Keep in mind that among the public predominates with a 76% the female audience, focus some of your creativity to that sector. 

The predominant ages of the audience are going to be with a 26% women between 25 and 34 years old, followed by a 19% of women between 35 and 44 years old. As for the mens, we observe a 19% for the group between 25 and 34 years old and the same percentage for the group of 45 to 54 years

Online searches soar two weeks earlier for keywords like jewels Y clocks, flowers, chocolate, romantic dinner, perfumes Y make-up. It includes both in the segmentation, as in the copies, related keywords. 

Taking into account the different moments that the consumer goes through in their purchase, the three important phases in which you must be present are: 

  1. Reconnect with your client, make the previous weeks while he begins to think about Valentine's Day, he remembers you.
  2. The same week of the celebration focus your campaigns on specific products, let him know that you have the perfect gift for the occasion. It is the stage in which the customer is most receptive and open to buy.
  3. the week after makes processes as easy as possible. If you want to change or return, make it quick and easy. Get him to end his shopping experience in an excellent way and remember you on future occasions.

Also, keep in mind that during all stages you must convert users who are looking for inspiration into future buyers thanks to a good positioning in search engines.

Dare with video and sound, make your client fall in love with visual messages, entertaining and that reach their heart. Make a difference by managing to captivate your audience with the formats that are stepping stronger.

This year, as we have already been able to predict, there will be a lot of opting for natural, the sustainability and the comfort. Consider the needs of your audience. It is possible that part of the public wants to make a more manual gift or is looking for inspiration to organize something at home: there you must also be present.

Gather all the characteristics that we have explained to you and get him to choose you.


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