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Nofollow and Dofollow links and their influence on SEO


If you are an expert in SEO, this post will not bring you anything new, but if you are a beginner in the world of web positioning, it will be very helpful to face one of the biggest challenges of an SEO: link building.

And it is that to design a correct linkbuilding strategy it is necessary to know the difference between nofollow and dofollow links, as well as knowing when to use each of them. Ready?


Knowing when to use dofollow links and when to nofollow is vital to your SEO and link building strategy.


Dofollow links, those of a lifetime

When you write a post and refer to an article from which you have taken information, inserting a link in your content, you will be generating a dofollow link. Why? Because it's the links that are created by default. You don't have to do anything special. You give the insert link button, copy the url and that's it, you already have a dofollow link.

In fact, these links are only named as such to distinguish them from nofollow, but they are not linked with any tag or anything like that.

An html example of a dofollow link would be: <a href="/en/”http://nombrewweb”/"> AnchorText </a>

The function of these links is what we all know: to indicate both users and Google spiders to follow that link because it is offering information related to what we are showing. It is like an element that marks the way forward.

What are the benefits of dofollow links?

Basically, improve your web positioningb. Google understands that each link is a vote of confidence from another website towards you or vice versa, which is closely linked to Page Rank.

Now, this also has its consideration and that is that the destination page of the link receives authority (linkjuice) from the website that has linked it.

What are nofollow links?

Nofollow links are those they do have an html attribute that differentiates them from the rest: rel=nofollow. That is, in html language to introduce a link of this type we should write
<a href="/en/”http://nombrweb”/" rel="”nofollow”"> AnchorText </a>

When are these links common? In the most forums and in the comments of almost all blogs and websites. For example, if your website has been created with WordPress, all the comments that your users make on your blog will generate nofollow links.

And it is that these links were created by Google in order to reduce SPAM, hence they are used in this context.

Now, there are more differences between dofollow and nofollow links: nowfollows do not convey Page Rank (PR) or authority to the link destination. I can hear your complaints from here.

Yes, although it is difficult for us to accept it, this is the reality. As it is easy to guess, this tag that they incorporate tells Google spiders that they should NOT follow towards the website. However, the truth is that despite this, nofollow links also help SEO. How?

First and foremost is that is a LINK. Yes, with capital letters, because we all know how important it is to get links to improve our SEO off page, so regardless of whether it is dofollow or nofollow, a link will always be good for our SEO strategy. If it is of quality and makes sense, of course.

Also, a link brings traffic and traffic is also a factor that affects our positioning.


When to use a nofollow link and when to use a dofollow link?

It might seem that it is convenient to always use dofollow links, but it is not. You should have roughly the same number of both types of links. Among the specialists there is talk of having a 30 and a 40% of dofollow links and between 60 and 70% of nofollow.

The reason is that Google penalizes those websites that receive a large number of dofollow links and very few nofollow because that makes it suspect that unclean tactics are being carried out to increase the number of links.

And there are even more reasons why it is appropriate to use nofollow links from time to time. If, for example, you are going to link to a web page that you do not fully trust, it is advisable that you opt for nofollow so that your web positioning is not affected. It is as if with this attribute you no longer have responsibility for the quality of the web, so what it does or does not do cannot affect you.

Ultimately, try get natural links that they are useful both to you for your SEO and to your users to improve their experience, which is, after all, the most important thing.

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