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SECTORAL STUDY

Marketing in the legal sector

Designing an effective marketing strategy for a legal services company requires considering the particular characteristics of this sector, the starting point from which actions are initiated, and the times until results can be obtained.

RESEARCH REPORT

The particularities of the legal sector

When designing a good marketing strategy for a law firm, we must take into account the peculiarities of the legal sector in order to carry out actions that are really effective and that translate into a greater number of clients. 

In this post, we are going to carry out an exhaustive study of legal marketing, delving into its characteristics, strategies and actions.

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The client sales funnel of a law firm

  • Realize – In this first phase the client realizes that he has a legal problem, of whatever kind, that he needs to resolve with the help of a lawyer.
  • Research – It is at this point that the client begins to investigate the different options that exist in the market. How do you do this research?

There are several ways:

  1. Recommendation
  2. Go to a firm you know
  3. turn to the internet
  4. Visit an association of affected
  5. Look for a law firm with which you have already worked

Branding: the axis of the strategy

If you have paid attention to the ways in which a client looks for possible law firms, you will have already realized the importance of carrying out marketing actions, given that in order for them to find you in each of these cases, You must have carried out some marketing strategy.

How to design a branding strategy for a law firm?

Now that we know what to do, let's see how to do it step by step. Keep in mind that a branding strategy can not only be developed at the beginning of a project, it can also be done to relaunch a business and give it a boost.

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Tony Masero

Strategy Director at Hill Planet
Toni collaborates with senior executives and board members to help them transform their analytics and digital operating models.

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Victoria Batistelli

Marketing Team at Hill Planet
Victoria executes the strategies created to ensure that clients reach the goals set, following the KPIs set.

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Hill Planet SL has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an International Digital Marketing Plan with the aim of improving its online positioning in foreign markets during the year 2022 For this, it has had the support of the XPANDE DIGITAL Program of the Barcelona Chamber of Commerce.

Hill Planet has been a beneficiary of the European Regional Development Fund, whose objective is to improve the use and quality of information and communication technologies and access to them, thanks to the implementation of the Proyecto Implantado project. This action has taken place in the period of TICCámaras 2022. For this, it has had the support of the TICCámaras program of the Barcelona Chamber”.
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HILL PLANET SL has been a beneficiary of the INNCÁMARAS 2022 program of the European Regional Development Fund whose objective is to promote research, technological development and innovation and thanks to which it has been able to incorporate innovation through the Consulting/internal audit action of the organization to the object of detection of innovative opportunities for improvement in the organizational and administrative processes of HILL PLANET allowing to guide the development and implementation of the improvement plans/actions detected. This action has taken place during 2022. For this, it has had the support of the Barcelona Chamber of Commerce. “A way to make Europe”.
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HILL PLANET SL has been a beneficiary of the SUSTAINABILITY 2022 program of the European Regional Development Fund whose objective is to promote sustainable business development through the Implementation of Tools for Teleworking action. This action has taken place during 2022. For this, it has had the support of the Barcelona Chamber of Commerce. “A way of making Europe.

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