We help you achieve your goals in 2022 Consulting session>

We help you achieve your goals in 2022 Consulting session>

EN ES
hill planet logo
EN ES
SECTORAL STUDY

Marketing in the legal sector

Designing an effective marketing strategy for a legal services company requires considering the particular characteristics of this sector, the starting point from which actions start and the times until results can be obtained.

RESEARCH REPORT

The particularities of the legal sector

When designing a good marketing strategy for a law firm, we must take into account the peculiarities of the legal sector to be able to carry out actions that are really effective and that translate into a greater number of clients. 

In this post, we are going to carry out an exhaustive study of legal marketing, delving into its characteristics, strategies and actions.

SHARE

Share on facebook
Share on google
Share on twitter
Share on linkedin

The client sales funnel of a law firm

  • Realize - In this first phase the client realizes that he has a legal problem, of any kind, that he needs to solve with the help of a lawyer.
  • Research - It is at this point when the client begins to investigate the different options that exist in the market. How do you do this research?

There are several ways:

  1. Recommendation
  2. Go to a firm you know
  3. Go to the Internet
  4. Visit an association of those affected
  5. Find a law firm you have already worked with

Branding: the axis of the strategy

If you have paid attention to the ways in which a client looks for possible law firms, you will have already realized the importance of carrying out marketing actions, since in order for them to find you in each of these cases, You must have carried out some marketing strategy.

How to design a branding strategy for a law firm?

Now that we know what to do, let's see how we have to do it step by step. Keep in mind that a branding strategy can not only be developed at the beginning of a project, it can also be done to relaunch a business and give it a boost.

See full study>

SEE FULL STUDY

SHARE

Share on facebook
Share on google
Share on twitter
Share on linkedin

Tony Masero

Strategy Director at Hill Planet
Toni collaborates with senior executives and board members to help them transform their analytics and digital operating models.

Victoria Batistelli

Marketing Team at Hill Planet
Victoria executes the strategies created to ensure that clients reach the established objectives, following the established KPIs.

Follow me: