We help you achieve your goals in 2023 Consulting session >
1.- Analysis of keywords: we choose the keywords with the most significant potential to improve the SEO of your web page. Consulting session >
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We help you achieve your goals in 2023 Consulting session >
1.- Analysis of keywords: we choose the keywords with the most significant potential to improve the SEO of your web page. Consulting session >
Pharmaceutical marketing has another peculiarity, and that is that there are two
differentiated lines of work:
As we said, the legal regulation of the pharmaceutical sector is extremely strict in terms of marketing and advertising. And with good reason, because the health sector must be treated with the utmost care.
Thus, Marketing campaigns for pharmaceutical products have traditionally been aimed at the medical sector, organizing conferences and training sessions.
For the non-prescription drugs that can be advertised, a very popular strategy is to invest in advertising in media such as television, newspapers and radio. A very effective practice but at the same time involves large investments.
The Marketing at the point of sale it is also a widely used action. These actions are mainly based on the use of displays in pharmacies or parapharmacies to promote products.
The attractive packaging and the recommendation of the pharmacists contribute to the success of the campaign.
In short, though the same strategies cannot always be used that in other sectors, this has not meant that the healthcare sector has not found other ways to achieve its objectives.
Pharmacists and health professionals have been intermediaries to prescribe and recommend those products that could not be promoted directly to the consumer.
1- The reputation of the pharmaceutical company itself, and even of its managers and communication managers.
2- The reputation of the drugs it sells, controlling the top 20 positions in Google when a user searches for a specific drug and reviewing the information displayed in those results.
Bearing in mind that six out of ten Spaniards look up topics related to their health on the Internet, it is advisable to delve a little deeper into what type of valuable content can be offered to them.
On the one hand, the solutions available to the company must be disclosed; and on the other, it is convenient to create the need for its consumption -in beauty and luxury products- or to show itself as the best choice -in self-care products-. For this, there are several marketing strategies to apply.
On the one hand, the solutions available to the company must be disclosed; and on the other, it is convenient to create the need for its consumption -in beauty and luxury products- or to show itself as the best choice -in self-care products-. For this, there are several marketing strategies to apply.
In general, the pharmaceutical sector has remained for many years on the sidelines of the possibilities offered by digital marketing. Mainly due to the legal restrictions that, fortunately, were revised in 2016. Until then, only the online sale of parapharmacy products was allowed, but from that moment it was approved
the possibility of selling over the Internet medicines that do not need prescription.
This has encouraged many pharmacies to take their first steps in the digital world by creating their website, selling their products online and generating content for social networks. A fact that is as expected as it is necessary, and that is that patients are increasingly looking for more information about symptoms, pathologies and treatments on the Internet. The problem is
that much of that information does not always come from reliable sources.
For this reason, the entry of the pharmaceutical sector into the virtual sphere represents a great benefit for the population and also for laboratories and pharmacies, which have the opportunity to take the lead by providing valuable and authoritative information.
However, the lack of experience of the pharmaceutical sector in the digital environment, together with the still rigorous legal regulations, makes many pharmacies doubt about the possibilities offered by digital marketing. To facilitate it, we will see some strategies that every company in the pharma sector can carry out to carry out
adequate and successful online promotions.
Hill Planet SL has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an International Digital Marketing Plan with the aim of improving its online positioning in foreign markets during the year 2022 For this, it has had the support of the XPANDE DIGITAL Program of the Barcelona Chamber of Commerce.
HILL PLANET SL has been a beneficiary of the SUSTAINABILITY 2022 program of the European Regional Development Fund whose objective is to promote sustainable business development through the Implementation of Tools for Teleworking action. This action has taken place during 2022. For this, it has had the support of the Barcelona Chamber of Commerce. “A way of making Europe.
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