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Complete Guide to Google Tag Manager

If you have heard this name mentioned, it is very likely that you know the topic that we are going to deal with in this post. If not, keep reading because this information will be very helpful to extract data from your website.

Google Tag Manager is an efficient tool to centralize and have under control all the links that measure the scope of your website, that is, it is the best way to control everything you need to know about the behavior of users who visit your site.

Did you know that there is a tool that can help you to carry out a deep monitoring of your website? It's called Google Tag Manager and you can get a lot of use out of it.

If we look for its meaning from the technicality, using this system is as simple as placing a script code, or external to the page, to create a container in the body of the site, (for this you can request the help of a person who knows HTML code or from your company's IT department). With this you will have the opportunity to track all the active campaigns you need, these can be Google Analytics, A/B tests to define the appearance of the page, SEM campaigns to contribute to the positioning of the site, among many others.

The great advantage of this tool is being able to manage all the accesses of the links without the need to be an expert in web programming, because you only have to place them once and then the changes are made directly by Google Tag Manager, in addition, you will not have problems of labels placed in an erroneous or incomplete way.

How does Google Tag Manager work?

When you have already added the iframe to your web page or to that of the client, you will access the administration panel and select the product that you want to activate, that is, the measurement that you want to start on the site.

If we group the tags you can handle, we have:

  • Google AdWord conversions
  • Adword Remarketing
  • Advanced management of Google Analytics
  • Generate automatic events with DataLayer
  • Conversion control in DoubleClick, Marin Software, ClickTale systems, among others.

Google Tag Manager inside

If we look at the structure of this system, we will find 5 levels that interact to be able to organize the information and to be able to maintain the various activities.


We have two levels, the Gmail account, and the Google Tag Manager accounts. From your email account you will be able to manage several Tag Manager accounts, so you will be able to access the various configurations of each client.

And if you thought that you could only manage the access you need from your account, you are wrong, you can create multiple accounts with multiple access levels, Thus, each team member can verify the status of the campaign that corresponds to them.


It is the section where the labels (the codes of the various applications and tools), the triggers and the variables that are essential for the configuration of each aspect to be measured are organized.


At this moment we find the list of buttons, to call them in some way, that activate the labels, that is, according to the conditions raisedYes, they begin their work.


This element of the action chain is in charge of storing and calculating the values of the label. In short, they are a kind of memories that store the data to carry out the various options of the activators. They can be predetermined as visits to pages, errors, clicks made, etc.

The best tool to boost your business

Although it seems a bit complicated, managing Google Tag Manager will boost both your business and that of your clients, since it is a great advantage to be able to add all the necessary applications to measure and track KPIs without having to touch the source code of the site.

Let's go one step further, when this tool reaches the hands of a web developer it reaches new levels of analysis, as there are other variables that need to be inserted via code, which will make the amount of information captured from the web even more detailed.

As you can see, when using Google Tag Manager, you reduce the dependency relationship between the marketing and development departments, so you won't need a programmer to add an infinite list of codes and tags into the page structure.

Are you ready to try it? We are sure that you will like to be able to hold in your hands the freedom of centralize almost 100% of statistics and measurements of what happens within the web portal, which will allow you to take action and optimize all marketing tasks plus the conversion funnel. Remember statistics are the numerical value of what is happening in your business.

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