Undoubtedly, this Christmas is going to be very different from other years, but we are not going to lose the Christmas spirit for that and, what is more important, adapt our businesses to this time of year. So that our customers enjoy a Christmas experience in your e-commerce. Do you want to know how? We show you some ideas.
If we are clear about something, it is that Christmas this year is not going to be as we knew it until now. Already during this Black Friday we have forgotten about the long queues in the department stores, the avalanches and the tides of people through the main shopping streets of the city. As we have seen throughout this unpredictable year, the digital consumer has evolved, and its new trends and needs are here to stay.
Reason why, companies must be more than ever, available in the digital field. We need to bring the on-site Christmas experience to its most online version: explore new product features and tools, and find creative ways to bring the magical Christmas spirit into your business. You don't even need to have an ecommerce platform, create a shopping experience on Facebook and Instagram, through Facebook Shops. We bring you some ideas:
Everyone knows that the classics never go out of style. Get inspired by your strategies and successes from past seasons.
It seems incredible that after all the time we have spent at home this year, we still want more. But that's right, make your friends and family enjoy the time at home this Christmas.
Bring out your most Christmassy side and surprise your customers with collections designed to brighten up these holidays.
Once you have all the Christmas decorations for your online store in place and your collections well defined, consider using Instagram ads with product tags to increase product recognition and interest in your collections. Thus:
And, above all, do not forget to highlight those aspects that differentiate your business of the competition. stay true to your brand Y add value to your customers, only then can you make connections with them Y make them loyal beyond the holidays.
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