We help you achieve your goals in 2023 Consulting session >

1.- Analysis of keywords: we choose the keywords with the most significant potential to improve the SEO of your web page. Consulting session >

logo hill planet
logo hill planet
logo hill planet
Contact us
BRAND MONITORING

Do you know what is being said about you?

 Online reputation is key for brands, both corporate and personal. Monitoring your brand will allow you to maintain control over your image and what is said about you.

Social networks can be very harmful if we neglect a very important factor: The reputation.
 
Online reputation is essential for a brand or company. For this reason, it is important to know what users – your customers, competitors or the press – they say about you.

What does brand monitoring in social networks allow us?

It is an exam practice, which allows you to:
 
✔️  Know what is said about someone or a brand. 
 
✔️  Encourage the Online Reputation of the company and build customer loyalty.
 
✔️ Clearly define what are the characteristics of our target audience and know what users are interested in regarding your industry.
 
To perform brand monitoring on social networks, you can track keywords, hashtags or mentions of a specific user. 

TO SHARE

What are its advantages?

The main advantage is that you can get all kinds of information to optimize the messages you transmit, improve your ads or know if a campaign is being accepted as expected.

Brand monitoring tools

The monitoring tools They are mainly used to find out what is being said about a brand, a conversation , analyze a event, measurement in social networks, etc. It is really about knowing what is behind each interaction, opinion, mention or whatever we promote towards our personal brand. It is essential to practice monitoring or active listening because not knowing what is being said about us, both for good and for bad, makes us lose opportunities or can even generate a reputation crisis.

There is a wide variety of tools free and paid, which can help us know what they say about us at all times. Some of the free options you can find are:

Google Alerts

It is the best known and very easy to use. It allows you to monitor your brand through Google Alerts and check where users mention you in search results.
You can create up to 5 alerts and every time you add a new one you will receive an email with the update of your mentions.

social mention

It is a web application for searching and analyzing content added by all Internet users. It allows you to monitor who mentions you, on what network and when, measuring the influence of our brand on blogs, microblogs, social networks, etc.

Twitter Statistics

You will be able to know the activity of each of your publications by measuring:
– Their interaction and retweets.
– Explore interests, location and demographics of your followers.
– Monitor the way your Twitter cards motivate the click.
– App downloads.

Khoros Communities

It offers a social response tool that allows you to manage, understand and respond to the direct reach you receive from other users on social networks. It can be complemented with other platforms, which will help you visualize where people interact with your brand.

Adequate observation and monitoring of your brand will allow you to verify the performance of your products and services, as well as that of your campaigns.
 
Social networks and their interactions have enormous potential for information, which will help you optimize strategies and make your users be satisfied.

TO SHARE

logo hill planet

Contact us

About us

Work areas

Outsourcing

English
English Español
Better Stack Website Monitoring

Hill Planet SL has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an International Digital Marketing Plan with the aim of improving its online positioning in foreign markets during the year 2022 For this, it has had the support of the XPANDE DIGITAL Program of the Barcelona Chamber of Commerce.

Hill Planet has been a beneficiary of the European Regional Development Fund, whose objective is to improve the use and quality of information and communication technologies and access to them, thanks to the implementation of the Proyecto Implantado project. This action has taken place in the period of TICCámaras 2022. For this, it has had the support of the TICCámaras program of the Barcelona Chamber”.
unnamed
HILL PLANET SL has been a beneficiary of the INNCÁMARAS 2022 program of the European Regional Development Fund whose objective is to promote research, technological development and innovation and thanks to which it has been able to incorporate innovation through the Consulting/internal audit action of the organization to the object of detection of innovative opportunities for improvement in the organizational and administrative processes of HILL PLANET allowing to guide the development and implementation of the improvement plans/actions detected. This action has taken place during 2022. For this, it has had the support of the Barcelona Chamber of Commerce. “A way to make Europe”.
Logotipo UE

HILL PLANET SL has been a beneficiary of the SUSTAINABILITY 2022 program of the European Regional Development Fund whose objective is to promote sustainable business development through the Implementation of Tools for Teleworking action. This action has taken place during 2022. For this, it has had the support of the Barcelona Chamber of Commerce. “A way of making Europe.

Talk later?

Talk to us on your favorite channel