We help you achieve your goals in 2023 Consulting session >

1.- Analysis of keywords: we choose the keywords with the most significant potential to improve the SEO of your web page. Consulting session >

logo hill planet

What's new in digital marketing in 2018

In the world of digital marketing, great news is coming for 2018. All are marked by changes and evolutions in the area of technology that have been worked on during the year, therefore, it is up to marketing professionals to keep in touch with these new trends, so that they can apply them not only this year but in the years to come.

Keeping abreast of the latest developments in the sector is vital in any area, but even more so if we talk about digital marketing, since this market is transforming by leaps and bounds. Only by knowing the innovations will we be able to manage the situation in favor of the company at all times and understand the most complex aspects, which will help us keep our organization afloat during this new year.

Business intelligence, voice searches and a lot of influencer marketing is what awaits us in 2018.

New trends in digital marketing for 2018

  • Get to know business intelligence

Now is the time to invest in the resources necessary to discover, catalog and use data correctly in digital marketing. In this way you will be able to exploit the possibilities offered by having an excellent analytical and predictive capacity.

Applying a good business intelligence process will help you favor your business strategy, since it will allow you to have access to relevant data, and knowing how to interpret it accurately will give you a great advantage over your competitors plus the possibility of adjusting the programs used. in your organization.

  • visual trend

It may not be new to create highly visual spaces, but in 2018 this trend will enter with more force with the intention of capturing the younger audience, also known as generation Z.

For this reason, the visual web will impose great innovations to make the contents have less text and more images, with the intention of making them easy and fast to consume, color will also be of great importance to attract attention. Make the phrase “a picture is worth a thousand words” your own and optimize your websites to make them competitive in 2018.

It is of the utmost importance to get the most out of video, an excellent format for content marketing. On the other hand, Instagram is still top of mind, while Facebook, thanks to its new reforms for video, has become an excellent ally to bring our content to all our potential customers.

However, it is not the most convenient time to ignore Pinterest, which offers a high visualization that will be very profitable depending on the business model. It is worth keeping it in mind within Content Marketing strategies.

  • The new Growth Hacking

This is a well-known figure for some years in the United States, however, thanks to its many advantages, it is gaining position, therefore, it has become a great novelty for 2018.

It consists of increasing leads quickly and tangibly with a minimum investment. It can be of users, impacts, income or records.

The idea of Growth Hacking is to carry out various practices that allow you to increase your conversions efficiently, taking full advantage of creativity and knowledge about the audience. An example of this would be adding disruptive messages to emails or content on the web, such as “Warning, more than 95% of the people who read this subscribe to the newsletter”. In this way, attention is captured, it is encouraged to consume the content and, why not, you can even put a smile on the visitor's face.

  • The last cry, artificial intelligence

This is a field that is advancing by leaps and bounds. Around the world, more and more people are researching in this field. 2018 will be the year where we will see how this great innovation of humanity evolves until it benefits us in the world of digital marketing, in addition to this, in real and tangible business strategies.

For this reason, the recommendation is that part of the budget be dedicated to the study of the benefits that artificial intelligence offers to different companies, since it will be a necessary tool in a short time.

  • Add voice search to your website

Due to the need for automation, it is imperative to add the search for information by voice, this is an excellent marketing strategy thanks to the facilities it generates for the company. In addition to helping with SEO positioning, semantics are very important.

Voice searches should help in everyday aspects, answering questions such as what to do, where to go, how to fix something, among others, so that ideally they should be included in local marketing.

  • Find an Influencer who represents the brand

An influencer represents a wide advantage over the competition, since users trust them. In this way, placing one of these people at the head of your digital marketing campaign will help you a lot to generate good impressions towards your target audience.

The recommendation for 2018 is to focus on micro-influencers, who, despite having a slightly smaller reach, also have higher quality followers, generating greater trust in the public.

We hope that you put into practice some of these novelties during this 2018, so your company, brand or product can scale to the next level of growth.

Did you like this article? Share it…