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All about a Community Manager

What is now a trend-setting job does not imply that it is something that anyone can do. Here we will tell you everything you need to know to be a Community Manager.

The first thing you should know is what its functions are:

Some of the most common objectives are: improve the visibility and reputation of the brand on the Internet, increase followers or subscribers and engagement, create content focused on what the brand wants to communicate. There are more things involved in being a Community Manager, but we will name the main ones.

The characteristics that you must have to develop the work correctly:


It is important that you are organized, since the client will want to see your content on the scheduled delivery dates. You must also be fast because it is a profession that requires good customer service and being up to date with the news in order to be among the trends of the moment. Being creative and knowing how to communicate is another priority, you must be innovative, know how to listen to your audience and capture it with good copy.

What should be your day to day:

The first thing you should do to start your journey is to listen to your community, find out what they are talking about and what the trends are. Then, create and share the content, if you see that they interact, act! Be quick to respond and do it with a friendly tone. Always keep monitoring your content, only then you will be able to know what is working, what are the best moments for your audience and what they like to see more. Last but not least, get followers; interact with them, show them what interests them and do not stop being constant.

One of the most important things to keep in mind is that learning every day is essential. The platforms vary, the market is changing and the world is interested in new things every day, so you cannot be left behind. Read a lot, fill yourself with culture, always put yourself in the place of users and never leave creativity aside.

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