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Email Marketing
With good management in Email Marketing, contact your most loyal users to offer them the service that suits their needs.

IMPROVE COMMUNICATION WITH YOUR CUSTOMERS

Preferred by more than 70% of the marketing directors of companies in various fields nationwide, Email Marketing continues to be an important element in the Online Channel strategy, since it allows direct contact with customers at all times. And that's not all, it is a very effective tool to increase sales, increase leads or promote an event.

At Hill Planet we advise you in all phases of the process from the various alternatives to capture the user's email, types of forms to use, format designs, sending emails and their proper optimization.

Among the objectives of our company are advising and improving the results obtained in the campaigns, so you will know what types of emails work best in your case, at what time you have the best opening rate and the designs that are most effective.

HOW WE WORK SENDING NEWSLETTERS

WE DEFINE THE OBJECTIVES TOGETHER

Depending on the stated objective, each campaign will present particular characteristics if it is to increase sales, achieve traffic, increase the number of leads or promote an event.

WE ASSESS INITIAL SITUATION

Answering questions: Have campaigns been carried out in the past? Did they work? Did you use any platform for mass mailing? Is there a segmented database? Are the metrics of that campaign known?

WE PREPARE PLATFORM

To handle the volume of data from an Email Marketing campaign, there are several options on the market. From Bencharmk or Mailchimp, passing through Splio, we have the necessary experience in them to implement it in your campaign. We can even advise you if you want to do it on your own.

EFFECTIVE CONTENT

Two basic aspects must be considered: define the type of content, subject title and the design of the email plus its correct display on all devices, with greater emphasis on mobile.

WE MEASURE RESULTS

We analyze the first results and we propose improvements for future shipments.

IMPROVE THE RELATIONSHIP WITH YOUR CUSTOMERS

By exploring all the benefits of using newsletters, you will create a communication channel with your client that will enhance the objectives set and you will be able, at the same time, to differentiate yourself from your competition.

WHY INVEST IN EMAIL MARKETING?

    • Economic. Email marketing is one of the most affordable channels to get potential clients and it works for small, medium or large companies.
    • Total control. The platforms that offer this type of service allow access to the results, which gives a plus when optimizing, because they take into account data such as the design that users open the most, the sections that they visit the most, the best delivery schedule , among others.
    • Segmentation. This is one of the best features of email marketing, it can increase the open rate.
    • Many filters to segment. Data such as location, age, gender can be used so that you can receive the campaign that best represents you.
    • personalized messages. Although it is a massive diffusion channel, you can adapt and personalize the message fields so that you can speak closely to your client.
    • A/B testing. You can test different aspects in the configuration of the newsletter and be able to determine the ones that will be most effective.
    • Practice over theory. There are many studies and analyzes that indicate magic formulas, but only knowledge of the sector and optimization of results will allow us to achieve success.
    • double gain. ROI levels increase and customer loyalty.