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Marketing Automation
We identify effective processes, define the objectives and favorable scenarios to use automation tools.

WE LEAD THE APPROACH AND IMPLEMENTATION OF THE MARKETING AUTOMATION STRATEGY

Technological evolution allows us to automate processes for obtaining leads and sales, an activity that must be guided by a strategic approach, with well-defined objectives and knowledge of each tool. Without these attributes, effort and results are lost. pursue, regardless of whether the Online Channel or the Omnichannel is numerous.

MARKETING AUTOMATION WITHIN REACH AND AT THE SERVICE OF OUR CLIENTS' BUSINESS GENERATION

Hill Planet's team of consultants that leads Marketing Automation Consulting services, implementation of marketing automation strategies and marketing automation solutions are specialists in generating business by implementing appropriate solutions for each project according to business objectives.

Our approach centers its focus on the ability to identify the relevant processes and actions to define the models and automate, quickly, rigorously and rationally, the marketing, communication and commercial actions that will transform the growth of our clients' business.

WHAT ASPECTS DO WE WORK ON IN MARKETING AUTOMATION AND MARKETING AUTOMATION CONSULTING SERVICES?

Our Marketing Automation services lead:

  • Identify the processess current, define their consistency and effectiveness.
  • Define the segmentation adequate data and contacts.
  • Define the objectives and the model of sales funnel appropriate.
  • define a action workflow and of test.
  • Define the solutions (software, applications, etc.) suitable for marketing automation.
  • Identify and implement models of personalization.
  • Define models of prediction, reporting Y attribution.
  • Training to the teams involved and alignment of the Marketing and Commercial teams.

WHAT ACTIONS DOES MARKETING AUTOMATION PLACE SPECIAL EMPHASIS ON?

  • EmailMarketing.
  • Landing pages.
  • Campaign management.
  • Scoring and Qualification.
  • Lead Management and Lead Nurturing.
  • Integration with CRM.
  • Social media.
  • Analytics.

WHY CAN HILL PLANET HELP YOUR COMPANY IMPLEMENT AN EFFECTIVE MARKETING AUTOMATION STRATEGY?

Hill Planet focuses its services on Marketing Automation in getting companies to solidly and effectively build a consistent and adequate model for the materialization of their objectives. All the experience gained working with the main Marketing Automation tools (Oracle Eloqua, SmartFocus, Marketo, SAP, Microsoft) has helped us to help many companies and organizations to exponentially improve the generation of leads and their subsequent effective conversion. In the business.